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Digital Dealer Conference — DealerRefresh Vendor Library

Digital Dealer Conference & Expo is a biannual automotive industry conference and expo — held in spring (DealerPoint) and fall (Digital Dealer Conference…
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Digital Dealer Conference
a Emerald Holding company
85% · Favorite 71 DealerRefresh discussions
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Digital Dealer Conference & Expo is a biannual automotive industry conference and expo — held in spring (DealerPoint) and fall (Digital Dealer Conference & Expo) — that brings together dealership leaders, OEMs, solution providers, and thought leaders for education, networking, and hands-on access to the latest automotive retail technology. It also operates year-round media properties including Dealer Magazine, DigitalDealer.com, and the Digital Dealer Now on-demand training platform. The event is focused on helping dealers improve marketing, advertising, sales, and dealership operations performance.

What you do with it

attend structured education sessions led by industry practitioners and thought leaders, so they can return to the dealership with actionable tactics to improve sales and marketing performance
When a dealership leader needs to stay current on marketing, technology, and operational best practices
walk the expo floor and meet vendors face-to-face, so they can make faster, more informed vendor decisions without lengthy separate discovery processes
When a dealer or vendor wants to evaluate new retail technology and solution providers in one place
participate in a concentrated in-person gathering of dealers, vendors, and OEM stakeholders, so they can build and maintain a trusted professional network that compounds value over multiple years
When an automotive retail professional wants to strengthen relationships with peers, speakers, and industry voices

Community evidence → Stable

The DealerRefresh community—spanning dealers, vendors, and industry contributors—speaks about Digital Dealer Conference with predominantly positive sentiment, citing consistent value in education sessions, speaker quality, and the irreplaceable density of peer networking across many years of attendance. Long-tenured attendees specifically highlight relationship-building and face-to-face vendor access as the conference's most durable returns. Vendor discovery and deal-making on the expo floor are mentioned as concrete outcomes, with at least one member crediting an Orlando event directly with a signed vendor contract. The sole notable negative is an isolated account of a personal ban from a micro-conference, and there is no recurring community criticism of content quality, cost, or relevance.
Peer networking and relationship-building8 mentions
Educational session quality and speaker content9 mentions
Vendor discovery and expo floor access4 mentions
Long-term loyalty and repeat attendance5 mentions
Conference as a venue for product/service launches3 mentions
Virtual/format adaptation (COVID pivot)1 mention
Access or conduct issues1 mention

71 mentions · 35 positive · 6 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

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"3rd annual AAISP Digital Dealer Conference"
3rd annual AAISP Digital Dealer Conference - Feedback and Review →
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"Kevin Frye's Annual Digital Dealer Conference Review"
Kevin Frye’s Annual Digital Dealer Conference Review →
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"after attending the Digital Dealer Conference I can tell you they're going to get even hotter"
To Micro-site or not to Micro-site? →
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"In order to make the list of October 2010 Vegas Rumors (combination of things heard at the Digital Dealer, DrivingSales Executive Summit, and JD Power Automotive Internet Roundtable conferences) Jeff and Alex had to hear the same thing two or more times."
Rumors from the 2010 Vegas Conferences #DD9 #DSES #JDPAIRT →
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"noting Lau's prior conversation with Wolfington about this disruptive concept at a Digital Dealer conference"
You Can Now Buy a Car at Walmart →
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"Jay Nelson asks for feedback from colleagues who attended a Digital Dealer conference/event that he missed, seeking recommendations on the most impressive products, vendors, and award winners."
Digital Dealer →
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"I just left the digital dealer conference where a speaker warned about using a company that offer automated postings for craigslist--said that they violated the terms of use & could result in a lawsuit."
Advice on Craigslist ad posting services →
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"I did not see you at the Digital Dealer Conference, but I did speak to a ton of dealers, and many mentioned your product."
ILM that Ties in with Reynolds Contact Manager →
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"Digital Dealer Conference and the dis-likes of Mike Roscoe. I hope the best for Ralph and everyone working hard to make AutoCon become a success."
Does TrueCar deserve a second chance? →
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"citing an Automotive News article and a Digital Dealer Conference panel discussion"
Do Vendors Need To Step Up Their Game? →

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