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LinkedIn — DealerRefresh Vendor Library
LinkedIn is a Microsoft-owned professional networking and social media platform that offers dealerships advertising and marketing solutions — including…
About suggest a correction →
LinkedIn is a Microsoft-owned professional networking and social media platform that offers dealerships advertising and marketing solutions — including sponsored content, lead gen forms, and AI-powered campaign tools (LinkedIn Accelerate) — enabling them to target in-market car buyers and high-income professionals by job title, industry, and seniority. It serves the automotive sector primarily as a social and display advertising channel, useful for brand awareness and conquest marketing, particularly for luxury and fleet/commercial vehicle segments. LinkedIn Marketing Solutions generates revenue through self-serve and managed ad products across its global network of over 950 million members.
What you do with it
distribute live video programming across professional and social channels simultaneously, so they can expand brand visibility among industry peers and in-market professionals
When a dealership wants to reach automotive industry professionals and broadcast thought-leadership content
Community evidence → Stable
The DealerRefresh community's references to LinkedIn are almost entirely incidental — LinkedIn appears repeatedly only as one leg of a multi-platform live-stream distribution strategy (alongside Facebook and YouTube) for the RefreshFriday webcast series, not as a paid advertising or lead-generation tool being evaluated. A small number of mentions show community members using LinkedIn organically for professional networking, content sharing, and recruitment. There is no community discussion of LinkedIn's paid ad products, lead gen forms, or automotive targeting capabilities. With no substantive dealer experience reported, it is not possible to assess whether LinkedIn gets any dealership marketing job done.
LinkedIn as a live-stream distribution channel (RefreshFriday webcasts)22 mentions
Organic professional networking and content sharing5 mentions
Recruitment and job posting activity2 mentions
Security risk via LinkedIn social engineering1 mention
88 mentions · 4 positive · 7 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"A moderator vouches for the legitimacy of the offer and promotes it on LinkedIn"
Looking for 10 independent dealers to test an AI toolkit (free, real feedback wanted) →
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"which was broadcast across Facebook, LinkedIn, and YouTube"
Digital Dealer 2021 Rundown | Kevin Frye →
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"[U][URL='https://www.linkedin.com/in/alexanderlau']Linkedin[/URL]:[/U] 5 yrs in the Auto Vendor biz."
Text Us message conversion from Website and VDP? →
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"promoting a live stream event across Facebook, LinkedIn, and YouTube"
HAPPY 17th Birthday DealerRefresh | Jeff & Alex →
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"Respondents suggest sourcing locally through freelancers, LinkedIn, Twitter, and college film programs rather than traditional large agencies"
Commercial Production Companies →
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"leveraging LinkedIn, and tapping into the DealerRefresh community's direct vendor experience"
Which vendors are the best to work for? →
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"connect their inventory and customer base across Facebook, Twitter, YouTube, LinkedIn, and other networks"
Dealers Command Their In-Market Social Media Landscape With SOCIALDEALER →
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"A community member amplified the posting by sharing it to the DealerRefresh LinkedIn jobs section."
Regional Sales Director →
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"worth sharing across multiple platforms like Facebook and LinkedIn"
Twitter "newspapers" - anyone tried this yet? →
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"A community member attempted to increase visibility by cross-posting the opportunity to DealerRefresh's LinkedIn job board."
Automotive Technician - Fletcher Jones Automotive (Fremont, CA) →
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"[URL='https://www.linkedin.com/pulse/20141117172500-48056909-and-you-thought-internet-shopping-was-disruptive']And you thought Internet shopping was disruptive...[/URL]"
Online Shopping to Online Buying →
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"Grant Cardone has moved over and appears fully in the TrueCar camp "Car Dealers & TRUECar" [URL='https://www.linkedin.com/pulse/car-dealers-truecar-grant-cardone']"
Beepi and Vroom and Carvana - will they make a DENT? →
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"You can look up the details at linkedin."
Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business →
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"leveraging free platforms (YouTube, LinkedIn, this forum)"
If Content is King Then Links Are The Soldiers →
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"visitor engagement with their social media pages (Google+, Facebook, Twitter, LinkedIn, Craigslist)"
Social Re-Targeting? →
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"He provides his email contact and LinkedIn profile for interested employers or recruiters to reach out."
Innovative Sales and Internet Manager Seeking New position →
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"You're an SEO who use to be a car sales man. [URL="http://www.linkedin.com/pub/manuel-manny%22-luna/22/7a7/93b"]Manuel 'Manny" Luna | LinkedIn[/URL]."
The Top Vehicle Listings Websites - Who's NEXT? →
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"Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM https://www.linkedin.com/company/dealerrefresh"
Merchandizing - Someone is Launching a new Service | Joe Pistell →
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"[URL]https://www.linkedin.com/pulse/pandemic-2020-layoff-related-deaths-increase-covid-19-cordle-cfa[/URL]"
COVID Conspiracies and the craziness →
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"I would have addressed this earlier but it came up in my LinkedIn feed just yesterday and peaked my interest"
Dealers flooding review sites with fake user reviews →
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"Alex Snyder shares a humorous LinkedIn post by Matt Watson"
There's a black pot and kettle in here somewhere →
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"A dealer marketing professional shares a LinkedIn article about optimizing Google My Business profiles"
Optimizing your Google My Business profile - Quick Wins! →
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"The thread generated minimal engagement beyond the initial job posting and a shared cross-promotion to LinkedIn."
Automotive Technicians, Service Managers, and Regional Service Manager Needed In Multiple Locations →
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"multi-platform strategies including YouTube, blogs, LinkedIn, and Google Profiles alongside the primary networks"
Who's on Facebook and Twitter? →
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"Xobni (an email management plugin that integrates LinkedIn/Facebook to identify contacts)"
2 Great Tools To Consider →
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"several users also suggesting LinkedIn groups, RSS feed aggregators like Feedly, and DealerRefresh itself as valuable resources"
Where to get automotive news (market and business related)? →
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"Pete who bullied his way into a conversation with John Mueller from Google Webmaster Trends (think new Matt Cutts) at 3:30AM to bring our issue directly to them"
What in the Heck is Going On With my Dealer.com sites in Google SRP's????? →
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"Best of luck with [URL="http://www.linkedin.com/companies/theatrestory%2Ecom"]Theatrestory.com[/URL]"
What Defines A Successful Automotive Social Media Strategy →
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