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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Advertise on DealerRefresh
The car business reads DealerRefresh.
For 20 years, dealers, GMs, and internet managers have come here to figure out what actually works. Sponsors don't interrupt that conversation — they join it.
Why sponsorship works here
This isn't passive ad inventory. It's the room where automotive retail talks shop.
An audience you can't buy elsewhere
Thousands of visitors every day encompassing all walks of the car business — all actively researching tools and vendors. No consumer noise.
20 years of search authority
Two decades of indexed conversations mean DealerRefresh shows up when your buyers Google their problems — and when ChatGPT and Perplexity answer them.
Run by industry insiders
Jeff and Alex have sat in the dealership chairs your buyers sit in. Sponsorships are crafted with you, not sold to you off a rate card.
Five ways to reach the community
Every program is tailored — tell us what you're after and we'll build the right mix.
Forum Banners
Your brand displayed across the DealerRefresh forum and weekly email newsletter. Seen by Owners, GMs, OEMs, Managers, Marketing staff, IT, Consultants, and every imaginable automotive retail position.
- 1160×250 forum leaderboard
- 728×90 banner ad
- 250×200 box unit
- Weekly email newsletter placement
- Up to 2 Campaigns with 3 creative rotations per size
Retargeting Pixel
Place your Meta pixel on DealerRefresh and build a retargeting audience from every dealer who visits. Follow them on Facebook and Instagram after they leave.
- Meta pixel installed on DealerRefresh
- Facebook custom audience
- Instagram retargeting
- Your brand follows them from site to site
Demo / Review Video
Alex and Jeff conduct a genuine product deep-dive — filmed and posted to DealerRefresh and all social channels. The recording is yours to keep.
- Alex & Jeff conduct the full review
- Published on DealerRefresh
- Shared across all social channels
- Reels across social media
- Recording yours to keep
Sponsored Forum Post
A permanent, SEO-indexed sponsored post in the DealerRefresh forum — living alongside the content your buyers are already reading.
- Permanent placement in the forum
- Google indexed
- Cited by ChatGPT, Perplexity & AI search
- Lives forever — no expiration
- Dealer community engagement
Sponsored Newsletter
Your sponsored article and brand presence delivered to a subscriber list built over 20+ years. Pair it with Forum Banners and the issue becomes a full takeover.
- Sponsored article (yours or co-written)
- Pairs with Forum Banners — your creatives fill the issue
- Email + forum together for maximum exposure
- 20+ years of curated auto retail subscribers
Let's talk about your brand
Tell us a little about you. No rate-card runaround — a real conversation with the founders.