-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
There is a great response to a post in the forums from MitchFlorida that basically says, ‘not all customers are the same.’
I agree with...
C
Cookie replied to the thread Stories from the sales floor, with John Quinn : Story #1.
Fun memory. I did well in sales. I understood I sold the "benefit" over the feature. I was a problem solver. I would sell a car that...
john.quinn posted the thread Stories from the sales floor, with John Quinn : Story #1 in Off Topic & Everything Else.
For me, 2019 not only marks the start of a new year, but a new career. Naturally, I’ve found myself wandering down memory lane.
It was...
E
Eric replied to the thread 2019 Automotive Predictions.
Thanks Richard, appreciate you checking it out.
Eric Miltsch posted the thread 2019 Automotive Predictions in Automotive News, Press Releases, and Events.
Welcome back for another 2019 automotive predictions post. It appears 2018's final automotive sales number will come in at approximately...
Champions Seek Opportunities
Change happens – why not embrace it?
Earlier this year I had the opportunity to listen to Melissa...
E
Erika Simms posted the thread Pay-Per-Click with Intention in Websites, SEO, SEM, Display, Social, Marketing.
Google is constantly improving their various platforms in order to improve the user experience and recently Google Ads (formally...
D
David R replied to the thread CarGurus Overstating Search Results (SRP's).
ALL GOOD POINTS. However, as an Ecommerce director I get it, but as a previous UC director I just want to put my money with the company...
George Nenni posted the thread CarGurus Overstating Search Results (SRP's) in Websites, SEO, SEM, Display, Social, Marketing.
Recently, I shared a new metric that CarGurus now includes in their dealer reporting. This new metric is called “SRP Impressions”, and...
A
Amber Miles replied to the thread Online Reviews Made Easy: 5 Steps to Build Your Google Review Link.
Hi there - I had been looking for how to do this! Thank you! I wasn't able to make it work though. I think I might be putting the ID in...
E
Erika Simms posted the thread Online Reviews Made Easy: 5 Steps to Build Your Google Review Link in Websites, SEO, SEM, Display, Social, Marketing.
It is a well-known fact that your online reviews are your first foot-in-the-door with a new customer. It is also widely known that it is...
kevinfrye posted the thread Digital Dealer 25 Review with Kevin Frye #DD25 in Automotive News, Press Releases, and Events.
Old Men Reunion at Digital Dealer 25. Barry Brodsky, Amir Ammirrezvani, David Metter and Shaun Raines
“What’s that you say sonny?”...
J
Jeff replied to the thread Should Your GM be Required to Use Facebook?.
Great Article!
George Nenni posted the thread Should Your GM be Required to Use Facebook? in Websites, SEO, SEM, Display, Social, Marketing.
One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...
A
Alex Snyder (blog) replied to the thread Are you a horse trader or a retailer?.
Thanks Alan! And good to hear from you - it has been far too long.
Just ordered that book. Hoping my grandfather will enjoy it as well.
B
Bill Playford posted the thread ROI vs. ROMI: Hijacking the Investment in Websites, SEO, SEM, Display, Social, Marketing.
Have you ever learned a new word, then for some strange reason you feel like you see and hear it everywhere?
It’s not just you. It’s...
A
Alexander Lau (blog) replied to the thread How Customer Reviews Enrich Attribution Insights.
The key is attributing these to actual sales. That's a challenge. It's not that easy.
A
Alex Snyder (blog) replied to the thread What it took for this Millennial... to land his DREAM JOB - Selling Cars!.
This might be the most important DealerRefresh article for a dealer to read in 2018.
J
Jason Harris replied to the thread Why Can’t Your Classifieds Site Perform Like CarGurus?.
Im getting a lot of value on this website and I love it. I been marketing and selling finance leads for 4 years now. From personal...
Matt Lasher replied to the thread Why Can’t Your Classifieds Site Perform Like CarGurus?.
Great perspective - and I couldn't agree more! Thx for sharing.
johncolban posted the thread The Anatomy of Videos That Yield Results in Websites, SEO, SEM, Display, Social, Marketing.
Which elements are you already using, and which do you need to incorporate?
BEGINNING = ENERGY + PERSONALIZATION
The first 10 seconds...
A
Alexander Lau (blog) replied to the thread Will Someone Please Copy the Domino’s Pizza Tracker?.
ed.brooks said:
↑
Indeed, they have. Good call!
ed.brooks replied to the thread Will Someone Please Copy the Domino’s Pizza Tracker?.
Easy Peasy -- Paragon Direct (Paragon Honda) has been doing this for a year -
View: https://www.youtube.com/watch?v=DhvMEWlxgrA
john.quinn replied to the thread Future of CRM.
You really have to chuckle when you step back and really see the silos through which these systems were built.
So it came to pass that...
B
Baron Ringler (blog) replied to the thread Future of CRM.
john.quinn said:
↑
100% a great idea, that last.
As a fairly decent end user I've found that none of the big name CRM companies...