-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
DennisGalbraith replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Larry,
Thank you for bringing this up. It is a common misperception.
VDP is the point of accountability separation in these...
L
LarryBruce replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Ok you are wasting your time if you are trying to use VDP as a measurement for success or any type of value with ATC or Cars.
1. Just...
DennisGalbraith replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
A VDP is a specific page view. That is a pretty simple metric that needs to be comparable across every listings service, from AT and...
J
Jeff replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Alex,
Lightnup explained it for me. ATC only counts the click into the vehicle as 1 VDP. However, it is my understanding (although...
R
Rob Fontano (blog) replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
I think it is interesting how this latest purchase by AT has become the straw that broke the camel’s back. It is obvious that there is a...
L
Lightnup (blog) replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Jeff is correct, the ATC and cars SRP/VDP counts can't be compared side by side, particularly when calculating cost per VDP. Here is how...
K
Kevin Frye replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Same question as Alex here (and btw, VDP is vehicle details page...)
A
Alex Snyder (blog) replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Jeff - would you mind clarifying the differences between a Cars.com and ATC VDP?
J
Jeff replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Dennis,
A dealer can't accurately compare the cost of VDP's between ATC and Cars.com. Cars.com counts their VDP's much differently and...
D
Dennis Galbraith replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
I have not talked to executives at AutoTrader.com in the past six months, but here is what is not speculation:
1. AutoTrader.com and...
L
LarryBruce replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
@Joe, What are you talking about!? How am I locked into anything? Joe how the exit for the investors in ATC is all just mental...
J
Joe Pistell replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Larry writes: "...It just is what it is and dealers need to prepare now for it and diversify."
Larry, could it be that you sell...
J
Joe Pistell replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Larry writes:
"...While I am sure Cox as no plans of going public private equity doesn’t get involved at this level without a clear...
L
LarryBruce replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
@Joe
Innocent Bystander, whoever that may be, is providing that key piece of the puzzle.
While I am sure Cox as no plans of going...
I
Innocent Bystander replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
@Joe, a private equity firm acquired a 25% interest in ATC earlier this year, and provided the capital that has funded these...
J
Joe Pistell replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Larry,
I spent 7 years as a wall street stock trader. The financial process you are describing is called a Rollup. Your idea has...
L
LarryBruce replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Joe in my opinion the motivation of the "Fat Finger" is pretty clear. Cox has tried selling ATC before with no luck. This buying frenzy...
J
Joe Pistell replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
A New Spin on the AutoTrader Buy-a-Thon
Why in the world is 'Trader (Cox Enterprises) buying up gigantic Automotive Internet properties...
L
LarryBruce replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Gimme a break…Really?
First of all coming into a room hiding your identity makes you suspect right off the bat.
Secondly make no...
G
Gimme a break replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Larry,
I'm willing to bet that all of your business ventures were profit driven. Or were they philanthropic? It sounds to me like you...
L
LarryBruce replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Thanks Dave and unfoutunately you're right on the money with your numbers and the layoffs.
dwhitemd replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
I have to agree with Larry here. It does seem very disingenuous for a representative of one of the companies involved to jump into this...
L
LarryBruce replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
@Tammy – I see now, thanks for clearing that up. I am with you Tammy I hope the employees that worked hard to get Homenet where it is...
T
Todd Mathews replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
I apologize for the redundancy on my part here, but it's has to be echoed that again and again. This is move to drive an IPO or in the...
T
Tammy DeFazio replied to the thread AutoTrader.com Agrees to Buy HomeNet Automotive.
Larry,
I should have been more specific instead of replying in general. I was referring to comments "their employees who have gone...