-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
E
Ed Brooks replied to the thread Is PPC a window to all visitor behavior?.
Larry,
Since you don't argue with any of the data showing that dealership web visitors are much more likely to phone than fill out a...
L
LarryBruce replied to the thread Is PPC a window to all visitor behavior?.
Ed I said it was the closest to our business not exactly like our business! No Ed I would not buy a house by filling out a web form...
E
Ed Brooks replied to the thread Is PPC a window to all visitor behavior?.
Wow – The best laugh I’ve had all week! I don’t mean the passionate, well thought out arguments being made above. I read down to Alex...
L
LarryBruce replied to the thread Is PPC a window to all visitor behavior?.
Ok guys after this I have call the time limit rule on this post. We seem to be beating a dead horse and we are so far off the subject it...
L
LarryBruce replied to the thread Is PPC a window to all visitor behavior?.
Matt Automotive is a large market but it is a niche, just a big one.
The post makes some interesting points but it actually creates...
A
Alex Snyder (blog) replied to the thread Is PPC a window to all visitor behavior?.
I apologize for this tardy response. Thank you Matt for clarifying something that I want to follow-up with too: Yes, I work for...
M
Matt Murray (blog) replied to the thread Is PPC a window to all visitor behavior?.
Niche market? Retail auto is one of the largest markets in the US.
Personas - There are many ways to look at the idea of a search...
L
LarryBruce replied to the thread Is PPC a window to all visitor behavior?.
Matt we can agree to disagree on the conversion percentage.
If you want to dive into search personas the formost authority on that...
M
Matt Murray (blog) replied to the thread Is PPC a window to all visitor behavior?.
You are right Larry - Some are higher than 18 and some are lower. The ones who are converting at higher percentages are doing so...
L
LarryBruce replied to the thread Is PPC a window to all visitor behavior?.
Matt if you have a person that is going make statements that I am "pulling things out of my butt" and that I should "back off" you...
M
Matt Murray (blog) replied to the thread Is PPC a window to all visitor behavior?.
"If this is causing Dealer.com a problem I suggest you find a way to get there before I do, but don’t take the AutoTrader approach and...
L
LarryBruce replied to the thread Is PPC a window to all visitor behavior?.
Actually “Random Access Website” is not a Larry Bruce term although I wish it were. Where it comes from isn’t important if you must know...
A
Alex Snyder (blog) replied to the thread Is PPC a window to all visitor behavior?.
I had to Google the term and the only thing I could find was one of your blog articles that mentioned Random Access Website without a...
L
LarryBruce replied to the thread Is PPC a window to all visitor behavior?.
Random Access isn’t a disparaging term, its an adjective.
Basically it means your main website can and often is accessed by random...
A
Alex Snyder (blog) replied to the thread Is PPC a window to all visitor behavior?.
Larry - I was following along fine until I got to "RANDOM ACCESS WEBSITE." What is that?
I've got a lot more to respond to on that...
L
LarryBruce replied to the thread Is PPC a window to all visitor behavior?.
Ok my first thought is that this post is more about the types of conversions than why the visitor converted or how to get more of them...
L
LarryBruce replied to the thread Is PPC a window to all visitor behavior?.
Ok my first thought is that this post is more about the types of conversions than why the visitor converted or how to get more of them...
M
Matt Murray (blog) replied to the thread Is PPC a window to all visitor behavior?.
@Mike - Keesee Thanks for the feedback Mike!
@Rich - Glad to hear it :)
R
Richard Valenta (blog) replied to the thread Is PPC a window to all visitor behavior?.
We do read the bios...
M
Mike Keesee replied to the thread Is PPC a window to all visitor behavior?.
I like articles like this. Keeps ideas flowing. Great job.
A
Alex Snyder (blog) replied to the thread Is PPC a window to all visitor behavior?.
Kevin - are you just trying to stir the pot now? We bring Larry in here and we're going to have one very long comment string - lol...
K
Kevin Frye replied to the thread Is PPC a window to all visitor behavior?.
We have experienced very high conversion rates with the landing page approach - and I could argue that, but, I would love to hear what...
M
Matt Murray (blog) replied to the thread Is PPC a window to all visitor behavior?.
@JD & Tom - The 4X conversion shows itself on paid traffic that comes through the dealership name. I haven't looked at total conversion...
K
Kevin Frye replied to the thread Is PPC a window to all visitor behavior?.
I am not surprised at the difference in phone calls for service vs. sales. Our service customers are using the Internet instead of the...
tomwhitejr replied to the thread Is PPC a window to all visitor behavior?.
Great post Matt - AND I couldn't agree more with JD when it comes to buying your own name. I am not seeing the same 4X better...