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bpulseadmin posted the thread 2010 ASMA Awards - Applications Now Available in Automotive News, Press Releases, and Events.
Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
To pull off a "mailchimp" layout, IMO, you need to NAIL the entrance buttons to perfection, plus, because we're more like a...
Bruce Novicky replied to the thread The Ego....errrr....Dealership Home Page.
Well with my hands tied by Cobalt I have not found a solution that makes sense time-wise for the VDP, just do not have the hours or man...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
Open Confessions of a closet HIPPO.
I create my designs, I build the photoshop layouts for my team to follow. I use instincts to tell...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
My homepage heros:
Email & SMS Marketing Platform | Mailchimp iCloud
Balance that against the most powerful money making highly...
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Alex Snyder (blog) replied to the thread The Ego....errrr....Dealership Home Page.
Ed - THANK YOU THANK YOU THANK YOU for suggesting to watch that webinar! He is soooooo right.
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Ed Brooks replied to the thread The Ego....errrr....Dealership Home Page.
I spent the first hour of my day watching a webinar from a year ago titled "The 7 Deadly Sins of Landing Page Design with Tim Ash"...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
Well Bruce... now the bad news.
The reason you were getting "no where" with the leads is because your VDP merchandising sucks (VDP =...
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Alex Snyder (blog) replied to the thread The Ego....errrr....Dealership Home Page.
Bruce - the way you worded your post it sure sounded like you were playing "bait and switch". It is quite the opposite of how the "Last...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
Bruce writes: "Joe – I tried the passive “marketing” “branding” approach with our homepage and it got us nowhere in terms of leads."...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
Same goes for all classes of pages, here is a VDP analysis:
sample:
http://www.usedcarking.com/2008-Ford-Escape-4dr-S...
test...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
Let your visitors tell you what they like.
Run this software for a few thousand visits. Crazy Egg Website — Optimization | Heatmaps...
Bruce Novicky replied to the thread The Ego....errrr....Dealership Home Page.
Alex - I just happened to be going after price shoppers this month. Nothing sleezy about it I really could sell a Malibu LS for that...
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Dara (blog) replied to the thread The Ego....errrr....Dealership Home Page.
As a designer of automotive websites the content of the homepage is something I am constantly battling (for lack of better terms with...
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Alex Snyder (blog) replied to the thread The Ego....errrr....Dealership Home Page.
Bruce - sure sounds like you're going after the suckers. Old school bastardizing that gives us all a fantastic name....thanks!
Bruce Novicky replied to the thread The Ego....errrr....Dealership Home Page.
Joe - I tried the passive "marketing" "branding" approach with our homepage and it got us nowhere in terms of leads. So now I try to...
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Craig Belowski replied to the thread The Ego....errrr....Dealership Home Page.
Bruce,
I agree your homepage should have offers that compel people to dig further into your site......however where we seem to go in...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
ohoh...
"...Give me one example of how you think you can sell more cars while taking them further away from “accomplishing their...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
Bruce writes "...Magazines use their cover to pull you deep into the magazine, your home page should be the same it should direct people...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
oooo Bruce, we're on the same wave length. I'll take it a lil' deeper.
The cover of the magazine has a title (Life, Sports Illustrated...
Bruce Novicky replied to the thread The Ego....errrr....Dealership Home Page.
The magazine theory is fine, but keep in mind when someone looks at the front of the magazine they usually find the first article they...
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Craig Belowski replied to the thread The Ego....errrr....Dealership Home Page.
"The home page is like the front cover of a magazine. People glance at the cover, then go to the index. Granted, the cover has value...
ed.brooks replied to the thread The Ego....errrr....Dealership Home Page.
J.D. Power and Associates just published a study today looking at the manufacturer sites. The first paragraph reads:
"Websites that...
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Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
Time on Home Page vs VDP
One Example: http://www.usedcarking.com
Home Page average: 31 seconds
Average VDP: 94 seconds
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Alex Snyder (blog) replied to the thread The Ego....errrr....Dealership Home Page.
Brian - if SEO's solely concentrated on keywords that are 100% relevant (like your example), then it would be a perfect world for...