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Brian Pasch replied to the thread The Ego....errrr....Dealership Home Page.
@alex
Having links pointing to a dealer's site does not necessarily increase bounce rate unless the links are on anchor text that the...
Brian Pasch replied to the thread The Ego....errrr....Dealership Home Page.
@alex
I learned that Adult Friend Finder was a social media site recently at a car dealer conference....and I think you were nearby me...
Nathan Carr replied to the thread The Ego....errrr....Dealership Home Page.
I'm in agreement, simple, quick and direct are all very important. Good walk through on conversion rate and Time Spent too
J
Joe Pistell replied to the thread The Ego....errrr....Dealership Home Page.
I am in Alex's camp. The home page is like the front cover of a magazine. People glance at the cover, then go to the index. Granted...
Alex Snyder posted the thread The Ego....errrr....Dealership Home Page in Off Topic & Everything Else.
I have an easy job for you. I'm in the market for a new 55" LED TV and I need your help to find the best one that is local to me. ...
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bpulseadmin posted the thread iMagicLab Announces Automotive Industry’s First Dealership CRM iPhone App in Automotive News, Press Releases, and Events.
iMagicLab DealerCRM for iPhone makes it even easier for America’s car dealerships to stay connected and engaged with customers...
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Rob Ernst replied to the thread Chat Tracks - Critiquing a Dealer Chat Transcript.
I've had better luck getting email addresses saying, "Could I have your email so I can send you the CarFax"?
Then getting the number by...
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Matt Sperry replied to the thread Chat Tracks - Critiquing a Dealer Chat Transcript.
Jeff, you are absolutely right. It is not difficult to have a productive chat that results in a lead, however it does take some...
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Reis replied to the thread ADP Buys Cobalt Group - Announcement.
Well personally I don't agree with it. We use ADP and their CRM sytem with a mixture of other "can't live without product's" that never...
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David Metter (blog) replied to the thread ADP Buys Cobalt Group - Announcement.
It amazes me that more people haven't commented on this story. I can think of about 400 million better things to do with my money...but...
Brian Pasch replied to the thread ADP Buys Cobalt Group - Announcement.
I think the purchase is a smart move to consolidate the fragmented automotive website and digital marketing industry. With Cobalt's OEM...
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Mark Bailey replied to the thread I think I feel ...and the Rule of Equal Incompetence.
Alex, you will never change.... Love you man. Call me sometime.
Mark
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Alex Snyder (blog) replied to the thread I think I feel ...and the Rule of Equal Incompetence.
Ralph,
Yes, you are right about timing. Timing and perception make the world go round.
There is a problem that I'm much more exposed...
L
LarryBruce replied to the thread I think I feel ...and the Rule of Equal Incompetence.
Well put Alex, why guess when you don't have to? Hope we can catch up at DD9 in Vegas.
My new email is lbruce@micrositesbyu.com let me...
DigitalRalph.com replied to the thread I think I feel ...and the Rule of Equal Incompetence.
Alex,
Thank you for a thought provoking post that will stay relevant for a long time... Like you, I will also admit to being "guilty as...
K
Katie (blog) replied to the thread I think I feel ...and the Rule of Equal Incompetence.
Oh my goodness Alex!
You said exactly what my occasional exasperated rantings are trying to get out, and so eloquently.
I am so big on...
Alex Snyder posted the thread I think I feel ...and the Rule of Equal Incompetence in Off Topic & Everything Else.
Let me introduce you to the rule of equal incompetence. It applies to many of us. When a market of competitors all hire the same...
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Rob Ernst replied to the thread Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust.
Holding on the trade is great when you can do it. Of course everyone thinks their 200,000 mile Taurus is in Excellent condition and KBB...
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Rob Ernst replied to the thread Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust.
Sometimes we just have to sell the car at our internet price, the customer has their own financing or pays cash. Other times, they buy...
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Rob Ernst replied to the thread Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust.
We use VAuto in our dealership. What we DON'T do is use it the way suggested earlier in this thread. To justify a number. We DO use...
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Chris (blog) replied to the thread Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust.
Well... If we're going to be selling under invoice and making nothing off of trades, I see the days of the 'salesperson' numbered too...
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Stu Zalud replied to the thread Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust.
Erin:
You are right on point. The days of over allowances and combining dealer cash and actual cash value to appraisal a trade are...
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Rob Fontano (blog) replied to the thread Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust.
Great points Erin, The trade is most likely the most emotional aspect of any car deal. One thing that I did while on the desk was to try...
bpreston replied to the thread Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust.
I know the itemized reconditioning expense sheet wouldn't be too complicated, but does anyone have any examples? Perhaps create a thread...
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Stan Sher (blog) replied to the thread Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust.
Great post. It all goes back down to building the value in yourself, your dealership, and your brand while also utilizing the right...