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Ben Koller (blog) replied to the thread Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust.
I believe the "art" behind presenting a trade value and generating additional front end gross to a deal will be lost in relatively short...
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Guest Poster posted the thread Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust in Off Topic & Everything Else.
Since the beginning of car sales, we have tried to find that elusive balance between holding gross and increasing volume.
OEMs would...
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Movies Forum : replied to the thread ContactAtOnce! iPad Chat Application for Car Dealers.
does anyone know a very realiable car dealer in greenwell springs LA ?:;-
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bpulseadmin posted the thread ContactAtOnce! iPad Chat Application for Car Dealers in Automotive News, Press Releases, and Events.
ATLANTA, GA – June 29, 2010 – Contact At Once!, the leading provider of live chat software for car dealers that want to convert more of...
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jberger replied to the thread Dealership Value-Added Programs are BUNK!.
We also currently offer a Life Time Warranty on all of our new vehicles. It is at the center of our selling strategy. However, we have...
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Joe Pistell replied to the thread Dealership Value-Added Programs are BUNK!.
This is a FANTASTIC lesson in marketing & business.
VAPs were marketing promotions that evolved into policy. The real story is how they...
Brent Palen replied to the thread Dealership Value-Added Programs are BUNK!.
Dave-There is more than one thing different about the car business vs. retail in general. The biggest and the hardest for us to overcome...
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Mark Dubis (blog) replied to the thread Dealership Value-Added Programs are BUNK!.
Alex, I am with you totally on this one. I view these programs as icing on the cake. Only problem is some dealers are selling just the...
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Dan Morgan replied to the thread Dealership Value-Added Programs are BUNK!.
I'll say about the same thing I said in the forum, these VAP's make me cringe thinking back to the market before the big tumble. I was...
Anthony Stanley replied to the thread Dealership Value-Added Programs are BUNK!.
This is a great article. I guess you could consider dealer incentive programs a waste of money. My company offers oil changes for...
bpreston replied to the thread Dealership Value-Added Programs are BUNK!.
We offered a Lifetime Warranty with every new vehicle purchase for about a year. It felt like it was selling us a ton of cars, but truly...
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Alex Snyder (blog) replied to the thread Dealership Value-Added Programs are BUNK!.
This is a topic that you either love or hate (I think you know where I stand). I just want to get people thinking about it. If you...
Eric Miltsch replied to the thread Dealership Value-Added Programs are BUNK!.
Alex -
Interesting post...last summer, while visiting my in-laws in PA, a family member took their new vehicle in to get their 1st...
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Katie (blog) replied to the thread Dealership Value-Added Programs are BUNK!.
Hey Gary.
You make a great point with the lack of analysis of whether marketing programs work in the auto industry. I have met car...
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Alex Snyder (blog) replied to the thread Dealership Value-Added Programs are BUNK!.
Gary - you may be right about solely looking at the advertising practices in the automotive industry when it comes to value-added items...
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Richard (blog) replied to the thread Dealership Value-Added Programs are BUNK!.
Gary,
Well said.
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Gary replied to the thread Dealership Value-Added Programs are BUNK!.
I would offer that there is almost nothing productive to learn about value added programs in the Automobile business. If one wants to...
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Michael Thompson replied to the thread Dealership Value-Added Programs are BUNK!.
up-selling the value added program is definitely a huge bonus. the dealership i used to work at had an upsell maintenance program where...
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Katie (blog) replied to the thread Dealership Value-Added Programs are BUNK!.
As a marketing person, I love these items that I can talk about, share, promote. But, they may just be drawing in those people who are...
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Alex Snyder (blog) replied to the thread Dealership Value-Added Programs are BUNK!.
Gerald - you're just getting a little too technical on your definition of "value-added". You're absolutely correct though.
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Gerald replied to the thread Dealership Value-Added Programs are BUNK!.
A great point Alex, but not completely accurate. What is the one thing your dealership can offer the others can't? YOUR DEALERSHIP (and...
Alex Snyder posted the thread Dealership Value-Added Programs are BUNK! in Off Topic & Everything Else.
That's right - BUNK. As in crap. Before you start chasing after me with pitch forks, at least read the rest of this article.
What is...
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jesse lehman replied to the thread Google Analytics and Webmaster Tools Webinar - What did you think?.
Great webinar. learned a lot of good info that we will put into place asap. very interested in part 2. Thanks for making the life of...
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Katie (blog) replied to the thread Google Analytics and Webmaster Tools Webinar - What did you think?.
Fabulous webinar! I am really anxious for the next one. Also, I am shocked to learn that many web providers do not let their customers...
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tstephenson replied to the thread Google Analytics and Webmaster Tools Webinar - What did you think?.
Thank you for doing this webinar. I am very much looking foward to the Part 2! Please let us all know when that will be available. I...