• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
  • gosollc
    Hey Alex: Adam here from GOSO.com. We help people with their strategies all the time. Dealers come to us with no knowledge of Facebook...
  • S
    Stan Sher (blog) replied to the thread Who Is Sick Of Hearing About facebook?.
    Great stuff buddy. Really it is. First I am tired of hearing about it because we have other things we need to get back to like...
  • D
    Alex: I liked your creative introduction and approach to writing this post. Your argument that dealers should avoid the hard sell on...
  • Alex Snyder
    facebook is over 6 years old now, but it has only found the mainstream-online-car-industry in the last year or so. In a very short time...
  • B
    Waltham, MA (February 1, 2010) – DealerRater, the nation’s premier car dealer review Web site, announced today that their Web site has...
  • B
    New ActivEngage Program Helps Toyota Dealers by Providing Consumers Recall Information and Communication on Auto Dealer Websites...
  • @
    @mfeldkamp replied to the thread What Are Your Dealers Facebook Fans Worth?.
    Social Media ROI is a complex and ever-evolving measure. Facebook ads are fantastic for generating fans, but nothing trumps honest...
  • N
    Nick Cybela replied to the thread What Are Your Dealers Facebook Fans Worth?.
    With only 14% of companies involved with social media tracking a ROI, integrating this into your strategy today will ensure you're well...
  • G
    Ghen (blog) replied to the thread What Are Your Dealers Facebook Fans Worth?.
    Well as long as you put a realistic dollar amount on facebooking then sure it should always hold up to other lead generators in a ROI...
  • N
    Jeff, I realize you posted this awhile ago, but I just came across it and had to jump in on the action. Reputation management is a hot...
  • Eric Miltsch
    @Gary - These guys did such a pitch-perfect job of executing this promotion...was just reading about this the other day. Watch these...
  • G
    Mobile social networking can also work in your favor. Has anyone heard of SCVNGR yet? Prepare your taste buds... They did an...
  • B
    I wouldn't worry so much about the check ins not showing up in Google Alerts since the real benefit (in my opinion) is that the check...
  • A
    Whrrl check-ins are indexing on my name. Not on the Dealership name though. I have yet to see any check-in from Yelp or Foursquare hit...
  • B
    Great article.. love the site. Is anyone using any repeat check in, Mayor offers or other type Four Square loyalty programs? I was...
  • J
    Jeff, I just had this exact conversation with an dealer last week using the Service Dept. analogy. The combination of Smart Phones and...
  • S
    Really awesome article Jeff. Ever since the reputation management trend hit I find myself being just like the customers. I love review...
  • Eric Miltsch
    Location based activity is definitely a hot item now...having your guests "check-in" at your store(s) is good, having them post a review...
  • M
    The reality is every dealer and sales person is a target and if you do not have a strategy in place to be proactive with both happy and...
  • S
    Great post, Jeff. Of course, the greatest threat to a dealer's online reputation has always been their offline actions. With these new...
  • gosollc
    Jim, I think your right about using negative posting to correct problems. There are a couple of well known studies on just that. The...
  • J
    Sorry, Jeff. I gave Alex credit for your article. See what paranoia does to me?!
  • J
    Maybe I missed it somewhere, but hasn't anybody considered using the negative postings to correct problems? Imagine the strength of a...
  • gosollc
    I think Jeff's article brings a good point and stands true with most of the current advancements on the web and social media. In short...
  • M
    Great article Jeff, the timing couldn't be better, Thanks for the heads up!
  • Filter