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Ian Cruickshank posted the thread How to Reach Buyers at Every Stage of the Journey in Websites, SEO, SEM, Display, Social, Marketing.
Are you finding that your digital marketing is less and less effective every year?
That’s not because you’re doing anything wrong, it’s...
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Post Sponsor posted the thread How to Use Display Ads that Drive In-Market Buyers in Off Topic & Everything Else.
No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened...
ryan.gerardi posted the thread What Do Dealers Really Want from the Vendor Community? in Off Topic & Everything Else.
Fifteen years ago the auto industry, the world really, was faced with an extraordinary situation. We were at the dawn of the digital age...
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Post Sponsor posted the thread How to Make Conquesting Easier from Your Service Drive in Websites, SEO, SEM, Display, Social, Marketing.
Soft credit pulls provide the needed insight to truly understand your service drive to see which customers are in equity position...
john.quinn posted the thread Are you a “System” team or a “People” team? in Off Topic & Everything Else.
A dealer owner recently caught me by surprise.
Chatting about the business, past, present and future, the conversation turned to...
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AutoHook posted the thread Digital Marketing Mysteries Exposed at Digital Dealer 21 in Off Topic & Everything Else.
In August 2016 at Digital Dealer 21 in Las Vegas, Digital Marketing Mysteries were exposed during the Naked Truth panel session...
ed.brooks replied to the thread We are being beaten by socks. SOCKS!.
Steve -
I love your actionable operations advice. I read you on you a regular basis and pay attention to that advice. Where I took...
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Jeffrey Tognetti (blog) replied to the thread We are being beaten by socks. SOCKS!.
Ed great post, however attribution in the automotive vertical is available now. Capturing a consumers online path to purchase across...
ed.brooks posted the thread We are being beaten by socks. SOCKS! in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
I was reading a great article about attribution on MarketingLand.com when it struck me, “Why are we so far behind other segments?” We...
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Leon (blog) replied to the thread The Manager Who Doesn’t: A Guide to Better Sales Management.
Hi Joe,
I’m a newly promoted sales manager from finance, never sold cars before and without any trainings, I sure was confused out of...
johncolban posted the thread Between 30 Seconds and 2 Minutes - Makes ALL the Difference in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Car shoppers prefer videos between 30 seconds and 2 minutes.
Recording and sending personalized walkaround videos to potential...
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Bill Playford posted the thread Buy It NOW! The Button that Drives Change. in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Like millions of other Americans, shopping online is a lifesaver in my crazy-busy life.
Amazon has changed the way I do everything...
ryan.leslie posted the thread What Ellen Degeneres Can Teach You About Off-Make Walkarounds in Off Topic & Everything Else.
Depending on the study you read, the average consumer spends between 11 and 14 hours researching their next car purchase, making them...
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Post Sponsor posted the thread How Much Traffic is Your Dealer Website NOT Receiving? in Off Topic & Everything Else.
Every day, your dealership website is visited by hundreds of people. Most people arrive there as a result of searching your dealership...
Aaron Wirtz posted the thread The Car Salesman's Lament in Websites, SEO, SEM, Display, Social, Marketing.
View: https://www.youtube.com/watch?v=PhC0b5ZwxyU
Please enjoy this little ditty I wrote (to the tune of "Meomory" from the musical...
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Prodigy posted the thread Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Nearly 40 percent of millennials don't eat cereal because it's too much work to clean up.
That was the claim of the article that caught...
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AutoHook posted the thread Three Ways Dealers Can Avoid "Mobile Marketing Mayhem" in Off Topic & Everything Else.
The accelerating rate of mobile usage is not a trend. It’s not going out of style and it's certainly not reversing.
Mobile best...
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Adam Robinson (blog) posted the thread Is Your Dealership Career Website Ready For Today’s Job Candidate? in Websites, SEO, SEM, Display, Social, Marketing.
You've identified your Dealership's Employment Brand, but now what?
In my previous article we defined, in the simplest of terms, what a...
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Post Sponsor posted the thread Engage, Inform, and Delight Millennials with Personalized Video Emails in Off Topic & Everything Else.
Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study...
How many thousands of hours have been used to develop scripts to respond to inbound calls?
Thousands of dollars and hours have been...
joe.pistell posted the thread Observing my Brother... the car shopper in Off Topic & Everything Else.
Observing my Brother... the car shopper.
My brother is shopping for a car for his wife. What a great observation experience for me!
My...
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Adam Robinson (blog) posted the thread How to Define, Identify and Build an Employment Brand for Your Dealership in Websites, SEO, SEM, Display, Social, Marketing.
When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong...
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Vehicle Acquisition Network (VAN) posted the thread A Fully Customizable and More Profitable Used Vehicle Acquisition Strategy in Off Topic & Everything Else.
When you're trying to keep your pre-owned lot stocked with high-quality, in-demand vehicles, dealing with auctions can be a costly and...
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Prodigy posted the thread Online Sales Isn’t The Future Of Car Buying... in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Depending on which article you read today you’ll either hear online sales is the absolute only way cars will be sold in the future or...
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VoltageFuel replied to the thread What Do You Mean We're Blacklisted?.
If this dealership in the cartoon would have created a newsletter with an OPT-IN, or double opt-in list, and mail it once a month - like...