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Stan Sher (blog) replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
I think that any dealership website can be more consumer friendly. It depends on how well it is structured and the placements of...
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Alex Snyder (blog) replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Roland - I was actually admiring your post for how well you were able to stick an advertisement in without breaking the rules. That...
David Book replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Great post, I enjoyed it and laughed several times.
Something nobody commented on, and IMHO, a major issue with way too many dealer...
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stew pedasso replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Alex welcome video messages can be cool 2?
What's wrong with them?
I really like visiting a dealer website to find the car i want to...
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Roland (blog) replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Hey Joe and Alex,
I apologize for the long post. I thought that if I didn't mention any website, a point of view of the new guard...
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Alex Snyder (blog) replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
If you're going to spam on Dealer Refresh, that's a good way to do it!
Maybe you can get 117 free leads for the time loss?
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Joe Pistell replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Roland,
I here by induct your post as a finalist in the DealerRefresh "Spammys".
I can't believe I lost 117 seconds reading this, I...
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Roland (blog) replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Hey Jeff,
I thought you might find this very interesting.
The $22 lead is dead.
The $18 lead is dead.
The $12 lead is dead.
And the...
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Bill James replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Thanks for the article, I have only recently started to check out your site and I've enjoyed what I've seen so far. I have been working...
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Kevin Frye replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Andrew and Alex - the part about SEO and the goofy phrases we have to write to get our site to search well hits home... BUT - if your...
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Stan Sher (blog) replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
The truth of it is that there are different kinds of personalities that are working internet leads. There are people that are welcoming...
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Roland (blog) replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Alex: This is such a great post! I especially agree with the OEM resistance to integrating with CRM's. As a former ISM, I always hated...
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Chris Whitehead replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Awesome article!
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Andrew Difeo replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
I especially like your comment about SEO. I agree that some consumers might be confused/turned off by the "buy your new used preowned...
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Marshall in Small Town Indiana replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Love the article Alex. Been following DR for some time now. I will say this. If you need a video on how to operate your website.. Guess...
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Brian in Etown replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
I was referring to my driving directions video - it was kind of crude but I thought it might be good for out of town folks. I will shoot...
Chip Grueter replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
"It is probably safe to assume a consumer knows how to use your navigation bar."
And if the navigation bar actually does require a video...
Justin Duff replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Awesome article Alex. You rang true on a lot of points. Dealers often think they are doing things the right way because everyone else...
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Alex Snyder (blog) replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Brian - what I think and what works in your market could be two different things. Only you know your own market well enough to know...
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Dano (blog) replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
Is it possible to share the link to the welcome video that you liked?
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Brian in Etown replied to the thread Do we think the consumer is stupid? Or is the joke on us?.
in the words of Guy Kawasaki "sometimes you got to launch crap and learn from your mistakes"
and on that note I am taking down my...
Alex Snyder posted the thread Do we think the consumer is stupid? Or is the joke on us? in Off Topic & Everything Else.
One of our GM's sent me an email with a link to another dealership who had a welcome video on their homepage yesterday. He thought it...
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Stan Sher (blog) replied to the thread Ward's Spring Training 2009.
I want to come out to this one but I am not sure if I am able to make it. I am going to Digital Dealer.
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Andrew Difeo replied to the thread Ward's Spring Training 2009.
Jeff, I'll be making the drive from the east coast of Florida and look forward to your seminar.
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Charles Gallaer replied to the thread Before You Sell that Used Car, SELL that Used Car!.
Great points made thus far...tools like vAuto are excellent and will get you in the game in regards to internet pricing and wholesale...