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Laura Madison posted the thread 4 Steps to Take the Eeeek out of Video in Websites, SEO, SEM, Display, Social, Marketing.
It's clear to me that participation on social media is no longer optional for dealerships or professional salespeople. Overwhelmingly...
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Jessica Ruth posted the thread How Will You Help Combat Childhood Cancer? in Automotive News, Press Releases, and Events.
September is Childhood Cancer Awareness Month. Did you know:
1 in every 285 children in the U.S. will be diagnosed with cancer
In...
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Jessica Ruth posted the thread Is New Car Technology Worth It? in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
A few weekends ago I found myself in an empty house. Kids were gone with grandma and grandpa, husband on a guys-only weekend and, let me...
Brice Englert posted the thread Changing Operational Perceptions Through Transparency in Automotive News, Press Releases, and Events.
In 2014, auto dealers on average produced used vehicle department net profit of about $120,000. That number includes F&I. The average...
Ben Koller posted the thread Put Some Life in Your Lifecycle in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
As dealers, it seems we often find ourselves so busyevaluating the performance of our third-party lead providers that we neglect to...
yagoparamo posted the thread Content Parity: Moving Toward the One Web Concept in Automotive News, Press Releases, and Events.
Consumers are shopping from their mobile devices more than ever before, but are they expecting to find the same amount of content and...
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Jessica Ruth posted the thread Can You Personalize Content for Conversion? in Websites, SEO, SEM, Display, Social, Marketing.
As a ( *cough* using the term loosely) runner, I've visited my fair share of running websites. One in particular always has this pop up...
joe.pistell posted the thread A Dark Cloud Over the Dealership Industry in Off Topic & Everything Else.
The dark cloud over the dealership industry has got to be one of the most fascinating studies in business psychology ever.
About 4...
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Patrick McKeever (blog) posted the thread Seven "MUST ASK" Questions Regarding Your Dealership's Data in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
When I speak with dealers, CFOs, CEOs and legal counsel for major dealer groups, these are the questions that arise most frequently...
JD Rucker posted the thread Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right) in Websites, SEO, SEM, Display, Social, Marketing.
Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped me and replaced me with an OEM...
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Jessica Ruth posted the thread Study: What Digital Drivers Want in Automotive News, Press Releases, and Events.
A recent study by Accenture revealed what Digital Drivers Want:
The Automotive Industry Digital Survey yielded the following key...
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Jessica Ruth posted the thread Why your BDC Manager Can't Be Your Administrative Assistant in Off Topic & Everything Else.
Your business is booming, you've got your sales teams, desk managers and finance managers all ready to go. But, you have these "things"...
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Jessica Ruth posted the thread Happy Father's Day from DealerRefresh in Off Topic & Everything Else.
Eric Miltsch posted the thread Phoning It In From Facebook's News Feed: Local Awareness Ads Are Now Available in Websites, SEO, SEM, Display, Social, Marketing.
Facebook's News Feed is about to get more efficient and helpful.
Last week Facebook announced the ability to add "Call Now" call to...
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Chris Burns (blog) posted the thread Negative SEO – It’s Real And You’re Likely A Target in Websites, SEO, SEM, Display, Social, Marketing.
One of the biggest headaches for digital marketing agencies is staying up to date with what is happening with Google’s search...
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Brian Pasch (blog) posted the thread Third Party Automotive Leads Are Like Tainted Wine in Websites, SEO, SEM, Display, Social, Marketing.
I want to recognize that DealerRefresh contributors, and members of the dealer community, have discussed the need for third-party lead...
yagoparamo posted the thread How's Your Site Post-Mobilegeddon? in Websites, SEO, SEM, Display, Social, Marketing.
The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and...
Aaron Wirtz posted the thread TV's Not Dead. Our Imaginations Are. in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
A curious byproduct of the data age is that, despite our access to technology that lets us segment, dissect, and analyze like never...
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Adam Robinson (blog) posted the thread Is that Sales Resume Lying to You? Let's find out! in Websites, SEO, SEM, Display, Social, Marketing.
All of us have made hiring mistakes. Lots of them, in fact. STOP!
My experience in interviewing automotive sales talent has taught me...
kevinfrye posted the thread Digital Dealer 18 Review with Kevin Frye in Automotive News, Press Releases, and Events.
Arrgh! Searching for Auto Treasure at Digital Dealer 18
Have you seen my treasure map? The "X" shows up heeeere… After a long, cold...
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bpulseadmin posted the thread What can I say about Dealer Talk 2015? in Automotive News, Press Releases, and Events.
Do you remember the Lollapoolaza rock tours that took the world by storm during the 90’s?
It was a collection of the who’s who of...
malinda.terreri posted the thread Can You Find the Terrible Template? in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
If you had a salesperson who was going through a sales presentation and constantly choking on step four of that presentation process...
TMuellner posted the thread A Fresh Look at Dealership Measurement and Reporting in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
To a lot of managers, the thought of yet another monthly vendor report is about as exciting as an empty dealership on Saturday...
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Laura Madison posted the thread What If We Encouraged Excellence In Car Salesmen? in Off Topic & Everything Else.
It’s no secret that the public’s perception of car salesmen is not flattering. You know the image, a sleazy persona clad in gold chains...
MikeHaeg posted the thread Ugly or Not - Your Face has Persuasive Powers! Who knew? in Websites, SEO, SEM, Display, Social, Marketing.
It’s Sunday morning and my phone buzzes with a notification. Text? Email? Nope. I was just tagged in a Facebook photo.
That makes sense...
