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philipzelinger replied to the thread Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook.
Social networking only works if it is not commercialized; real or perceived. Helping your staff to draw the "fine line" of building...
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Stan Sher (blog) replied to the thread Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook.
WOW. CLAP CLAP CLAP. You have my praise!!! This is amazing. I use social networking sites to connect with everyone and anyone that I...
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Frank Davis replied to the thread Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook.
A great article and for those who look towards the future the future shall be yours. I encourage the younger people at our dealership to...
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Dave (blog) replied to the thread Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook.
I absolutly agree with this article. I have around a 1000 contacts on my own page and would say I probally generate at least 1 direct...
Brian Tucker replied to the thread Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook.
Love the idea but I don't see how this would ever get past the corporate lawyers. If it was posted in the employee handbook seems that...
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Dave Woodward replied to the thread Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook.
An anecdote from the consumer's perspective:
I'm a Subaru fanatic, and a member of the local "Subaru Impreza Owner's Club". We have an...
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Alex Snyder (blog) replied to the thread Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook.
Audrey,
You and I have discussed this on numerous occasions...let me just say that your article is now on the way to everyone in the...
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Roland (blog) replied to the thread Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook.
I was obviously excited when I wrote my comment. Please forgive the 2 grammatical errors!!!! hahah
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Roland (blog) replied to the thread Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook.
Wow! Congrats Audrey (for the article) and Jeff (for posting it)! Yes, we have also given this subject much thought - very much.
With...
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Gerald replied to the thread Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook.
Talk about a Pandora's box! I noticed an article the other day on Drudgereport.com about a teacher who was fired for posting a photo of...
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Andrew@CarCash replied to the thread ActivEngage Releases New eBook for Auto Dealers: Seven Reasons Live Chat Fails.
Live chat works well, we have been using live chat for years and the numbers prove daily that this is an invaluable service. We use...
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bpulseadmin posted the thread ActivEngage Releases New eBook for Auto Dealers: Seven Reasons Live Chat Fails in Automotive News, Press Releases, and Events.
Download “Seven Reasons Live Chat Fails” at http://www.activengage.com/Downloads.shtml.
ActivEngage (www.ActivEngage.com), the...
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Stan Sher (blog) replied to the thread Are incentives dead? How do we advertise now?.
Incentives are great because everyone wants a deal all of the time. The problems with too many incentives is that it implants the craze...
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bhoecht replied to the thread Are incentives dead? How do we advertise now?.
Fishing where the fish are...
If 80%+ of your consumers are online, how do you attract them to you?
With what message?
Where do you...
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robert craft replied to the thread Are incentives dead? How do we advertise now?.
I worked for a dealer in San Antonio who cut all sources of advertising off,liners,radio,display,tv,autotrader,cdm,etc...I had to put...
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Roland (blog) replied to the thread Are incentives dead? How do we advertise now?.
Email HAS HAS HAS to improve.
As a former ISM from the San Francisco bay area, I can tell you that I've seen a lot of dealerships...
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Andrew DiFeo replied to the thread Are incentives dead? How do we advertise now?.
We just finished January with our best month since opening the dealership in June of last year. One of the major factors behind it...
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Dan Morgan replied to the thread Are incentives dead? How do we advertise now?.
Jeff, Thanks for the Gravitational Marketing nod. I'm checking out the site now and it's a intriguing theory!
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Andy replied to the thread Are incentives dead? How do we advertise now?.
I might sound like the odd ball here, but, oh well, here goes...
There are too many technology tools.
Let me repeat... There are too...
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Dan Bolohan replied to the thread Are incentives dead? How do we advertise now?.
I’d like to respond to the post by Alex Snyder and the comments by Dan Morgan and Jeff Kershner.
First of all, the question needs to...
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Dan Morgan replied to the thread Are incentives dead? How do we advertise now?.
I had been telling the dealership management for a while, that the internet is where its at and where the industry is moving to. The...
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Alex Snyder (blog) replied to the thread Are incentives dead? How do we advertise now?.
Gerald - you're right, but the media fuels the perception. So, how would you market to the current perception?
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Gerald replied to the thread Are incentives dead? How do we advertise now?.
There is no argument these times are tough. Our dealer has been in the business for over 20 years has not seen it like this. But I don't...
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David diCecco replied to the thread Are incentives dead? How do we advertise now?.
I think you hit the nail on the head so to speak. When the banks stopped lending money...my ownership group went into a slight panic...
Alex Snyder posted the thread Are incentives dead? How do we advertise now? in Off Topic & Everything Else.
We have not had a generation defined by hardship in a long time. The World War II generation, the generation who survived the Great...
