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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
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Jessica Ruth posted the thread The 5 Scariest Things at Your Dealership in Off Topic & Everything Else.
Every work place has their own Halloween like scares. The dealership is no different. Here are just a few scary things at the dealership...
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Brian Pasch (blog) posted the thread Is Your Website Alienating Auditory and Visual Learners? in Websites, SEO, SEM, Display, Social, Marketing.
I normally don't read a printed newspaper unless I'm traveling on the road and pickup a free copy at the United Club or at a hotel. I...
ben.anderson posted the thread Mobile DSES Review with AutoMotion in Automotive News, Press Releases, and Events.
Excitement filled the air as we boarded the plane for another trip to the strip for the Driving Sales Executive Summit. This event...
For the first time in seven years, I'm walking away from the fall conference season with a feeling of complete and utter hope for our...
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Brian Chee posted the thread One-Price Car Shopping. Is it Coming, or Not? in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
You say you want a revolution
Well, you know
We all want to change the world
You tell me that it's evolution
Well, you know
We all...
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Brian Pasch (blog) posted the thread The Missing Ingredient To Automotive Enterprise Software Recipes in Websites, SEO, SEM, Display, Social, Marketing.
In recent months there has been a renewed effort by some of the largest automotive software providers to entice dealers to sign...
TMuellner posted the thread 18.2 Reasons to Reconsider Google’s Zero Moment of Truth in Websites, SEO, SEM, Display, Social, Marketing.
For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference...
kevinfrye posted the thread Digital Dealer 17 Review with Kevin Frye in Automotive News, Press Releases, and Events.
You will get knocked out by this Digital Dealer 17 Review
Have you seen my Led Zeppelin sweater? It’s made of Kashmir… As I entered...
Daniel J. Mondello posted the thread Drive Better Digital Marketing Decisions With Geo-Coding in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
How far, on average, are your customers willing to travel to purchase their next vehicle from your dealership?
For those of you out...
mwpistell posted the thread 5 Ways You’re Sabotaging Your Own AdWords Account in Websites, SEO, SEM, Display, Social, Marketing.
You're likely spending a decent chuck of change each month on PPC at your dealership. Wouldn't it be great to know you're doing it...
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Jessica Ruth posted the thread Here's to you, Sean Woodruff in Automotive News, Press Releases, and Events.
Last month the DealerRefresh community lost a member to an unfortunate accident. Not only a good member, but a freaking great member...
Eric Miltsch posted the thread Connected Cars Changing Our Commutes in Automotive News, Press Releases, and Events.
The Connected Car movement continues it's rapid expansion. Our connected lifestyles have changed our personal activities tremendously...
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Jessica Ruth posted the thread Skip the Dealership. Buy Online. in Automotive News, Press Releases, and Events.
Latest HOT Discussion in the Forums
Skip the Dealership. Buy Online!
Saw a TV ad for a new online vehicle buying service called...
ben.anderson posted the thread Apple Pay. Is this the Future of Payments? in Automotive News, Press Releases, and Events.
Today Apple announced a watch and a new iPhone 6. Most of the headlines you read will be centered around these devices. However, a much...
MikeHaeg posted the thread How Even the Worst of Drivers Can Be Trained To Slow Down in Automotive News, Press Releases, and Events.
Government officials have tried long and hard to make streets around schools safer for pedestrians. In particular, for pedestrian...
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Jerry Petrotto posted the thread 5 Blogging Myths and 5 Tips in Automotive News, Press Releases, and Events.
Jeff Kershner and I were having a great conversation the other day about why dealers don't have a blog on their dealership's website and...
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Ken Kolodziej posted the thread Your Mind Is Misleading You: How To Keep It Simple in Automotive News, Press Releases, and Events.
You gotta be familiar with the concept of Occam’s Razor…
...it’s something I quote often here at String whenever we’re faced with a...
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Adam Dennis posted the thread HTTPS Everywhere: What it Means for Your Dealership!? in Automotive News, Press Releases, and Events.
Google uses over 200 factors to determine website relevancy, and now HTTPS has been thrown into the mix, with a rule that Google is...
JD Rucker posted the thread AutoTrader's Social Media Survey is a Total Sham in Websites, SEO, SEM, Display, Social, Marketing.
They say that if you torture the data long enough, it will confess to anything. In the case of AutoTrader's recent "study" about car...
Cobalt posted the thread Leave the Screen Open: How to Deliver Screen-Friendly Experiences in Automotive News, Press Releases, and Events.
I found myself squinting at the letter "N".
That’s all I could see after I pinched and zoomed in on one guitar after another on the...
JD Rucker posted the thread Are VDP Views the Cause or the Effect of Better Digital Marketing? in Automotive News, Press Releases, and Events.
Which comes first...the VDP or your dealership's overall marketing?
Ever since the rise of dealership websites as a virtual showroom...
Daniel J. Mondello posted the thread How Negativity in Adwords Can Yield Positive Results in Websites, SEO, SEM, Display, Social, Marketing.
The challenge of Paid Search/Adwords can be quickly dismissed once one realizes the incredible possibility of impressive results.
There...
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Brian Pasch (blog) posted the thread Defining A Hierarchy Of Automotive Digital Marketing Responsibilities in Websites, SEO, SEM, Display, Social, Marketing.
As larger dealer groups allocate more internal resources to manage their digital marketing investments, our industry needs to discuss...
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Brian Pasch (blog) posted the thread 2 Strategies to Reduce Your AdWords Cost per VDP View in Websites, SEO, SEM, Display, Social, Marketing.
Dealers are spending more and more money each year on Google AdWords campaigns.
AdWords can be a very effective way to connect dealers...
TMuellner posted the thread Why Mobile-only Shoppers are Changing Car Sales in Websites, SEO, SEM, Display, Social, Marketing.
If you had to guess, how big would you say your dealership’s showroom is?
Somewhere in the neighborhood of 15,000 or 18,000 square...
