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T-Chak replied to the thread What Car Dealers Can Learn from Obama's Campaign.
Great article, Jeff! I don't even sell cars and learned something.
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Rob D replied to the thread What Car Dealers Can Learn from Obama's Campaign.
Dang.....I am tired of that 'mainstream media' stuff. When it comes to politics, the hard core people that complain about that stuff...
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Chris K replied to the thread What Car Dealers Can Learn from Obama's Campaign.
With a $400 million dollar advertising budget, I am sure "Joe's Car Dealership" could be as famous as "Obama".
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Pete replied to the thread What Car Dealers Can Learn from Obama's Campaign.
The retail automobile business model has to change. It's a new age in the auto industry and the old school dealer's should have been...
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Brian in Etown replied to the thread What Car Dealers Can Learn from Obama's Campaign.
Comparing stats on Obama's site and Mccain's site shows that Obama had double the visits and steady increase throughout the campaign...
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JIM replied to the thread What Car Dealers Can Learn from Obama's Campaign.
Web 2/0 showed us the power of this marketing technique. I believe he wants to keep a open channel of communication thru his...
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Ryan G replied to the thread What Car Dealers Can Learn from Obama's Campaign.
Some other big (and probably more impacting) factors to Obama's appointment would be mainstream media in the tank for him along with...
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Audrey Knoth replied to the thread What Car Dealers Can Learn from Obama's Campaign.
Something else that dealers could learn from about the Obama campaign is that the brand experience can't end with the close. Around 1...
umer.autojini replied to the thread What Car Dealers Can Learn from Obama's Campaign.
Chris Hughes has already made his gazillion via Facebook... :)
I guess we had a previous post about micro sites... and President Obama...
andwrig replied to the thread What Car Dealers Can Learn from Obama's Campaign.
Jeff:
Great post. I have been thinking about this all week. How did this guy go from being a community organizer to POTUS in 4 years...
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bpulseadmin posted the thread ActivEngage Now Offers Multiple Languages for Live Chat on Auto Dealer Websites in Automotive News, Press Releases, and Events.
ActivEngage (www.ActivEngage.com), the automotive industry's premier provider of proactive live chat for dealer websites, today...
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Edward Brown replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
Thought provoking post, Audrey. I can see 2009 becoming the year of dealer Web 2.0. A surprise may be the use of Web 2.0 inside...
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Tony Weaver (blog) replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
Audrey,
Yes, now find me a vender that will actually do it. Maybe in two years??? Automotive web site venders are always late in...
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Audrey Knoth replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
Hi, Tony: How interesting about your reading the reviews about the space heater and then making your decision. This is absolutely the...
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Tony Weaver (blog) replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
Allowing customers to have full reign of your site would be a huge step, no doubt about it. After much thought on this idea, and after...
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Stan Sher (blog) replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
This is the time when dealers start to separate the strong managers from the weak ones. They realize they waste money on weak ones and...
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Audrey Knoth replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
Thank you, Jeff and Ryan, for your kind comments ... Jeff, regarding your point about the current economic crisis ... it's all the more...
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Ryan G replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
Yes, this is a good topic, but keep in mind that "Web 2.0" is just a temporary label identifying a permanent situation - Interactive...
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amitishere replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
Loss of control is not unique to dealerships. Large multinationals (e.g. Coke, WalMart, OEMs) are no longer in complete control of how...
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Billy replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
It's the lack of control that dealers feel when dealing with an internet customer.
Back in the day, they had control because customers...
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Max RPM replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
I think that the fear of the unknown has a part in dealers not getting onboard with the whole user generated content craze. Some are...
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Audrey Knoth replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
Kevin, thank you for your compliment and comments. As you pointed out, ultimately, the market will force this change upon dealers ...
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Kevin Frye replied to the thread Web 2.0 Essential for Dealers to Survive Economic Crisis.
This is a fantastic piece - and dead-on. My biggest battle as an eCommerce Director is to get folks within this industry to CHANGE with...
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Guest Poster posted the thread Web 2.0 Essential for Dealers to Survive Economic Crisis in Websites, SEO, SEM, Display, Social, Marketing.
Guest Posting by Audrey Knoth
These days, the most believable voices come from individuals, not what your dealers says about itself...
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Stan Sher (blog) replied to the thread To Script or Not to Script - Using phone scripts in your Dealers BDC.
I like to use scripts as a guide to pick out phrases and wording. However, I believe in finding out what works best for me through trial...