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    John Greenleaf replied to the thread Snail Mail - is it worth it anymore?.
    I make my living on selling direct mail (snail mail) to dealers. Some mail isn't even worth the cost of the postage, that is a fact. But...
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    Pete replied to the thread Snail Mail - is it worth it anymore?.
    "the most effective direct mail contains a compelling message to a qualified targeted audience"...Posted by: Jeff Kershner Perfectly...
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    Pete replied to the thread Snail Mail - is it worth it anymore?.
    The modernization of mail from being the wild west or spam a lot has begun. That has been my argument for some time now about "open"...
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    Reis replied to the thread Snail Mail - is it worth it anymore?.
    Two words, Spam Blocker. The reason to not completely eliminate snail mail is exactly those two words. We've all had numerous times...
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    Alex Snyder (blog) replied to the thread Snail Mail - is it worth it anymore?.
    I'm talking to the paper now Joe - lol.
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    Joe Pistell replied to the thread Snail Mail - is it worth it anymore?.
    IMO, Snail mail has its place in marketing. I think its best suited to keeping the door open with prior customers. You have a...
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    Joe Pistell replied to the thread Snail Mail - is it worth it anymore?.
    We’re all getting slammed with ad messages. Junk Mail, SPAM, Banner ads, Commercials on TV and Radio, now that I think of it, the 'Net...
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    Mitch replied to the thread Snail Mail - is it worth it anymore?.
    One of the points most of us seem to agree on here is that direct mail does work, but it depends on what you're sending. That basically...
  • Alex Jefferson
    Alex, you raise a very interesting question and I'm with you. But like Mitch said, "remember that we're still young punks in this...
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    Eric Miltsch (blog) replied to the thread Snail Mail - is it worth it anymore?.
    I don't think I'd ever suggest a snail mail campaign to sell a vehicle, parts or service. However, I would strongly recommend it to...
  • andwrig
    We are beginning to limit snail mail to customers without email addresses. As for sales campaigns, why is a 2% return acceptable for...
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    Wayne Anderson replied to the thread Snail Mail - is it worth it anymore?.
    If you consider only 2-3% of the population is actively in the market to purchase a vehicle in a given month, a 2 - 3% response rate for...
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    Hey Alex, We just redid our daily run for our CRM, which is essentially the same thing and I wiped out all printed letters for...
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    Audrey Knoth replied to the thread Snail Mail - is it worth it anymore?.
    Alex, I don't think snail mail is dead, but I think it needs to be treated carefully. By that I mean that the days of blasting out all...
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    Wayne Anderson replied to the thread Snail Mail - is it worth it anymore?.
    I believe snail mail can still be effective if its tied in with an Internet strategy. I base this belief on the mere fact that people...
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    Mitch replied to the thread Snail Mail - is it worth it anymore?.
    Alex, I'm on board with you about the mailbox being a total waste of time... but remember that we're still young punks in this world...
  • Alex Snyder
    I'm converting our entire dealer group to a new CRM, so I've been working a lot.  Couple that with my other responsibilities and I'm...
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    Stan Sher (blog) replied to the thread When do you release your dealers inventory?.
    Jeff, I have used Homenet before and was very impressd. At my last store used dealer specialties with Homenet and it worked well. We...
  • J
    I have been toying with the idea of checking into Homenet, instead of using Diamond lot, does anyone have any first hand experience, or...
  • R
    Robin, Are you using homenet to push your photos? Who takes them? You or do you use a college or high school punk? I considering...
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    Brian T in Etown replied to the thread When do you release your dealers inventory?.
    @Wei would you be talking about a fee such as what ebay charges when you list a individual car for sale? If so no it is based more off...
  • Wei Yang
    Another question I'd like to throw out there since I'm unfamiliar with the ATC and Cars platform. Are there costs associate with those...
  • Wei Yang
    As a 3rd party site owner, (EasyAutoSales.com) I can say that we assume data from the management systems are right until a dealer calls...
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    Winston East replied to the thread When do you release your dealers inventory?.
    Great question. I thought I was the only one who struggles with this. I had a customer Sat. that had to see a van we listed as it came...
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    Alex Snyder (blog) replied to the thread When do you release your dealers inventory?.
    Lightnup - we have some work to do on photos.....and I also have some work to do on Pivec about where they decide to put our Toyota...
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