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  • L
    Lao Shi replied to the thread How Much Choice Do Consumers Want?.
    People who have only a little information about a product are happier with that product than people who have more information. Of course...
  • A
    Andrew DiFeo replied to the thread How Much Choice Do Consumers Want?.
    I think some of that "too much choice" theory comes from when a consumer has so many choices and so much information, they find...
  • B
    Brian in Etown replied to the thread How Much Choice Do Consumers Want?.
    @Jeff I always pictured you as a Escalade kinda guy :)
  • G
    Gerald replied to the thread How Much Choice Do Consumers Want?.
    Choice is not always a good thing as we have learned in this business- people are simple and as we have seen over the past few years, a...
  • P
    Pete replied to the thread What do consumers really want in a car buying experience?.
    Dead on and dead wrong here. People are not always really looking for the lowest price but the last place that they can feel empowered...
  • B
    Brian in Etown replied to the thread What do consumers really want in a car buying experience?.
    I ran across a site a while back that had a download of a spreadsheet for buyers CarBuyingTips.com Free Spreadsheet Download Area I...
  • I
    Internet car shopper replied to the thread What do consumers really want in a car buying experience?.
    Offer the spreadsheet to those who want it. I have one I'm using to evaluate the various offers and leasing options, and I use excel...
  • B
    Brian T in Etown replied to the thread What do consumers really want in a car buying experience?.
    @ICS excel spreadsheet ....really, I would think that might confuse some folks. I had some folks complain about it in the past, i liked...
  • I
    Internet car shopper replied to the thread What do consumers really want in a car buying experience?.
    Chris, if you asked me that question, I'd run like h*ll from you! Try a fair, honest, transparent deal with all incentives and trunk...
  • C
    Chris K replied to the thread What do consumers really want in a car buying experience?.
    The Customer isn't always right, they are always the Customer. And customers want to feel they are being "HEARD"... and sometimes they...
  • I
    Internet car shopper replied to the thread What do consumers really want in a car buying experience?.
    I've been shopping for an upscale European car (I won't say brand) and the experience has been the most unpleasant one of my 30 years of...
  • S
    Shaun replied to the thread What do consumers really want in a car buying experience?.
    Hi Joe. I'm not trying to peg you. While your electronic communication often comes across angry and sometimes combative, I honestly...
  • J
    Joe Pistell replied to the thread What do consumers really want in a car buying experience?.
    Shaun, Just when you think you've got me pegged, check out this DR blog entry that addresses your topic, written by me...
  • S
    Shaun Raines replied to the thread What do consumers really want in a car buying experience?.
    Jeff, I think Dubis should have to pay for the shameless plug for both Carfolks and DealerSynergy. :) And... my new album "Dr. Phil...
  • J
    Joey Stivick replied to the thread What do consumers really want in a car buying experience?.
    Please don't confuse a "Get Me Done" (GMD) with a "Regular" customer. All the GMD wants is to get into a decent car that they can drive...
  • M
    Mark Dubis (blog) replied to the thread What do consumers really want in a car buying experience?.
    WOW! This issue has a lot of passionate responses from a wide audience and judging by the length of the comments some folks seem to...
  • T
    TheFeministBreeder replied to the thread What do consumers really want in a car buying experience?.
    I work in the auto industry, and I've purchased two vehicles in two years. I can safely say that while I will be in the market for a...
  • J
    Joe Pistell replied to the thread What do consumers really want in a car buying experience?.
    Doing SEO research, reading the uber-famous ShoeMoney.com, came across this post...
  • J
    Joe Pistell replied to the thread What do consumers really want in a car buying experience?.
    Nice to see how Al's and BJST's posts tie together, both talk about how personal relationships with customers bring benefits that can be...
  • A
    Al replied to the thread What do consumers really want in a car buying experience?.
    There are quite a few excellent points made in this discussion. I particularly find Lao's comments very insightful. Having information...
  • B
    BJST replied to the thread What do consumers really want in a car buying experience?.
    As a consumer, and someone that works along side dealers to try and understand how to get the consumers in the door. I do believe it is...
  • L
    Lao Shi replied to the thread What do consumers really want in a car buying experience?.
    There is only information and choices most people can absorb, maybe some more than others enjoy searching a data base of information but...
  • J
    Joey Stivick replied to the thread What do consumers really want in a car buying experience?.
    I highly doubt that any consumer would find a huge difference in buying from me or Joe. I think they could careless as long as they get...
  • J
    Jake replied to the thread What do consumers really want in a car buying experience?.
    When I'm car shopping at the retail level, I like to do everything on my own. I like to research cars online, compare pricing (actually...
  • T
    Tim Morris replied to the thread What do consumers really want in a car buying experience?.
    Maybe a little on my personal background is in order. I grew up in the car business, literally. My family (both sides actually) have...
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