• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
  • B
    Brian in Etown replied to the thread Calling Seth Godin.
    I will find it a.s.a.p., have to get through the craziness of end of the month.
  • A
    Alex Snyder (blog) replied to the thread Calling Seth Godin.
    Brian - when you find that video, can you post it here?
  • B
    Brian in Etown replied to the thread Calling Seth Godin.
    Big Fan of Purple cow! I hope to be "remarkable" some day! I had everyone in the dealership talking about purple cows at one time but I...
  • J
    Joe Pistell replied to the thread Calling Seth Godin.
    Seeing that Alex has called me "the first round in the clip that hasn't found a target yet", I look forward to Seth's take on this...
  • andwrig
    andwrig replied to the thread Calling Seth Godin.
    Alex: For me it is ironic that you made this post because I just read Seth's book on a trip to Florida down and back on the plane. He...
  • E
    Eric Miltsch (blog) replied to the thread Calling Seth Godin.
    Seth's books are a must read...go back & grab Big Red Fez too.
  • M
    Mark replied to the thread Calling Seth Godin.
    As a former car biz guy I'm interested to know which Godinisms you are applying to your businesses and in particular, new car sales. How...
  • M
    Mike Shull replied to the thread Calling Seth Godin.
    I agree with you, Alex. Seth is definitely a forward thinker.
  • S
    Stan Sher (blog) replied to the thread Price or No Price? Pricing your inventory..
    Too many times people think that if you give a price, it gives the customer a license to shop. Well they are already shopping so it...
  • M
    Mat Koenig (blog) replied to the thread Price or No Price? Pricing your inventory..
    When it comes to pricing vehicles with a customer who isn't in front of you there seem to have always been the same two arguments: 1...
  • gilbertachavez@yahoo.com
    You got it right Shaun. The Golden Rule......RULES!
  • S
    Shaun Raines replied to the thread Price or No Price? Pricing your inventory..
    Thank you all for commenting on this topic. To Gilbert's point, I find it interesting that there's a similar debate among dealers...
  • William Bryant
    Price is often such a touchy topic, where old-school sales people (most of whom are now our managers) don't believe the customer has any...
  • gilbertachavez@yahoo.com
    I agree this is always a hot topic. For the most part, the first thing a surfer looks for is the price. I know I do. Think about your...
  • J
    Jake replied to the thread Price or No Price? Pricing your inventory..
    This seems to be more of an issue for new cars, but as someone who works primarily with used car stores, I see a huge difference in the...
  • D
    Dan Mercurio (blog) replied to the thread Price or No Price? Pricing your inventory..
    There are always going to be varying opinions on this subject. Kevin Frye commented on adjusting to your current market and react in a...
  • L
    Lao Shi replied to the thread Price or No Price? Pricing your inventory..
    This issue always amazes me whenever it comes up. I have shown dealers that have the philosophy that showing price and inventory is not...
  • K
    Kevin Frye replied to the thread Price or No Price? Pricing your inventory..
    There is not a definitive answer as to whether to quote price or not that works for everyone - why? Your local market should drive this...
  • M
    Mitch replied to the thread Price or No Price? Pricing your inventory..
    Yep, it's definitely all about phone/email skills. Put some of us in a room with a "no-price" rule, seated next to a typical ISR who's...
  • S
    Shaun Raines replied to the thread Price or No Price? Pricing your inventory..
    You make a great point Alex. Talent overcomes objections and sells value in much more than price alone.
  • A
    Alex Snyder (blog) replied to the thread Price or No Price? Pricing your inventory..
    No matter how you do it, there still has to be some talent behind the message to make a sale. Selling cannot be done by robots or order...
  • L
    Leroy Brown replied to the thread Price or No Price? Pricing your inventory..
    Maybe it varies by dealership, or by make. But I have went down the route of giving prices ( a few hundred back of invoice, less all...
  • S
    Price or No Price? Do you price your dealers inventory? This topic has many years of life left in it, so I thought I’d start another...
  • B
    Brian in Etown replied to the thread Searching cars on your iPhone!.
    I use the text option all the time from Cars.com when I can't reach a customer any other way, I also use it to push info to the sales...
  • A
    Amit Aggarwal replied to the thread Searching cars on your iPhone!.
    Prior to the iPhone, viewing "regular" web pages on a mobile/smart phone was problematic at best. As far as I know, cars.com was the...
  • Filter