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  • L
    Lao Shi replied to the thread Cars.com Superbowl commercials - What did you think?.
    The thing that stood out the most to me is there was no increase in activity from Cars.com the week after the game. None what so ever...
  • J
    Jeff Larsen (blog) replied to the thread Cars.com Superbowl commercials - What did you think?.
    Thanks Ruby for your detailed response. Will be watching for ongoing results from the campaign in the dealership reports. Also...
  • R
    Ruby replied to the thread Cars.com Superbowl commercials - What did you think?.
    To reply to Jeff's comments, I agree do a comparison in a few weeks to see your results from last month to this month. I am confident...
  • B
    Brian in Etown replied to the thread Cars.com Superbowl commercials - What did you think?.
    that site took a little time to pull off
  • B
    Bob Thompson replied to the thread Cars.com Superbowl commercials - What did you think?.
    My son showed me this. I think it's part of cars.com. I don't know what they are thinking with this. http://cars.com/waitingroom/
  • W
    Wayne Anderson replied to the thread Cars.com Superbowl commercials - What did you think?.
    Mitch - With most Internet users comfortable with using search engines now, I wonder if they search as general as they used to? My...
  • J
    Joe Pistell replied to the thread Cars.com Superbowl commercials - What did you think?.
    Alex, I'll be there till monday eve. Saturday should work, Toss me an email and I'll get you my cell#. Anybody else to NADA that want's...
  • B
    Bob replied to the thread Cars.com Superbowl commercials - What did you think?.
    Absolutely positively…Awful…..they should stick to newspapers!
  • M
    Mitch replied to the thread Cars.com Superbowl commercials - What did you think?.
    I still don't understand the connection people make between an ad being "highly amusing or creative" and being "successful". The...
  • J
    Jeff Larsen (blog) replied to the thread Cars.com Superbowl commercials - What did you think?.
    Jake- ok, to be fair will return in a few weeks and do comparison update. Point being though, Cars.com paid $2.6 mil to advertise on...
  • A
    Alex Snyder (blog) replied to the thread Cars.com Superbowl commercials - What did you think?.
    Jake - when it comes to Firinupaphatspliff....errrr.....Lightnup there is no such thing as a cheap shot. If he won't come out and say...
  • J
    Jake replied to the thread Cars.com Superbowl commercials - What did you think?.
    Jeff Larsen - I know you're just making a point, but I think to be fair you need to extend your date range beyond 4 days. Just for...
  • W
    Wayne Anderson replied to the thread Cars.com Superbowl commercials - What did you think?.
    IMO, these third-party sites like AT and Cars.com would be irrelevant if dealers had better websites that built up the customer's...
  • J
    Joe Pistell replied to the thread Cars.com Superbowl commercials - What did you think?.
    --sorry all, thread jack!-- Hey! Anyone going to NADA San Fran? We outta have a DR cocktail hour somewhere! Topic? World Domination...
  • E
    Eric Miltsch (blog) replied to the thread Cars.com Superbowl commercials - What did you think?.
    I'd wager everyone saw a brief dip in traffic starting on the 1st & 2nd; the entire country was preoccupied with this year's SB. Our...
  • J
    Jeff Larsen (blog) replied to the thread Cars.com Superbowl commercials - What did you think?.
    HOT OFF THE PRESSES! Cars.com recently spent a whopping 2.6 million dollars per Super Bowl ad in their most recent attempt to gain...
  • B
    Brian T in Etown replied to the thread Cars.com Superbowl commercials - What did you think?.
    Not to hi-jack the thread Jeff but can you say CARFAX? If they don't put dealers in a bad light I don't know who does, but hey it is...
  • M
    McCoy Wood replied to the thread Cars.com Superbowl commercials - What did you think?.
    Yikes! That is definitely not what Cars.com intended to portray. Good feedback Gerald and Jeff. I do see where you are coming from. I...
  • G
    Gerald replied to the thread Cars.com Superbowl commercials - What did you think?.
    I thought the commercials were entertaining at first glance, but as a sales professional, I was offended by both commercials. Both...
  • B
    Brian T in Etown replied to the thread Cars.com Superbowl commercials - What did you think?.
    Maybe we were the ones that got sold? I wonder if some Dealers were thinking about canceling cars.com held off because of the HUGE...
  • B
    Brian T in Etown replied to the thread Cars.com Superbowl commercials - What did you think?.
    After the buildup emails from cars.com informing me to get ready, I was beginning to think I would need to hire 20 more ISC's to handle...
  • L
    Lightnup (blog) replied to the thread Cars.com Superbowl commercials - What did you think?.
    Alex - If the purpose of the ad was only to get their name on TV, they could have run someone repeating the name "cars.com" over and...
  • N
    Nasir replied to the thread Cars.com Superbowl commercials - What did you think?.
    Average at best also. Did it increase visits/search numbers for a day or two, yes. Was it a huge ego stroke for senior management at...
  • A
    Alex Snyder (blog) replied to the thread Cars.com Superbowl commercials - What did you think?.
    Lightnup- I finally figured out what your name means. I thought it was meant to say "Lighten up guys", but I think it really means...
  • J
    Jake replied to the thread Cars.com Superbowl commercials - What did you think?.
    I wasn't particularly impressed with the commercials. I agree with Jeff, they were "average at best". What did impress me was the fact...
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