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G_Harkin replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
First of all, I love this site. Great content, great interaction and informative. As the Marketing Manager (and de facto Internet...
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Wayne Anderson replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Joe,
Interesting. I like the Velcro analogy. I agree, that's why I hard coded my blog entries on my homepage with good 'ole HTML...
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Joe Pistell replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Thnx for the compliments Wayne, to me a blog is Search Engine Velcro. Blogs are ideally configured to be SE friendly (in my world THIS...
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Wayne Anderson replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Joe,
I was just checking out your usedcarqueen.com - I love it. Very nice. I was curious about what kinds of comments you have been...
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Joe Pistell replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Wayne,
As you know, Compete.com's not dead on accurate, I use it for a relative measurement.
Everybody has a unique situation. I am in...
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Wayne Anderson replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Shaun,
Thank you too.
I think SEM is crucial. It's just not the 'end-all-be-all.' It's been around awhile. I just get irritated...
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Wayne Anderson replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Joe,
I appreciate your comments. And I agree that the game is changing very quickly...about every 4-6 months.
We may be at 25K+...
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Shaun replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
My comments are for Wayne.
First of all... nice job with your customer testimonial videos. It's great to see some progressive guys out...
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Joe Pistell replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Wayne,
Very innovative work. Love your lead harvesting efforts, Internet Coupons that increase with additional participation, just...
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Wayne Anderson replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Wow...
I hadn't been to DealerRefresh for about 5 months and coming back I noticed that the conversation has heated up considerably...
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Joe Pistell replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Brian,
You figure out a way to take a tradein... and I mean ALL the way in, then your argument may gain some traction. Trade-ins are...
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bhoecht replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
eBay Motors sells $7B each quarter in cars as of 2005. That should qualify as conversion since it is not leads.
Just because your...
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James Nobles replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Sometimes you can learn from another industry so that you don't necessarily have to reinvent the wheel. Maybe like Mitch said another...
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Mitch replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Right Joe, as much as people would like to point a snobby finger at automotive retail and say we're just simply behind the times in...
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Joe Pistell replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Brain,
Your clearly one-hellofa-briliant guy. No one can argue that point. But you've baffled me, You write:
"...
Urban Outfitters -...
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bhoecht replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Ever read that "car dealers lag other industries" and wondered what was meant.
Check this link out... top company website conversion...
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T.J. replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
RE: I am working on ways (ideas) to get get visitors to reveal themselves. If anyone has any ideas, let me know. - Joe Pistell
Hey Joe...
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bhoecht replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
The idea that a website's conversion ratio as a silver bullet indiciator of success is correct. However, it can not be ignored entirely...
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Joe Pistell replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Where I am at right now is I tend to think that we've got an input problem.
The vast majority of our traffic will visit our sites and...
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Chad Polk replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
Mitch -
You address some great points, but let's look at the dealer website movement from a 50,000ft view.
- From 2000 to 2006ish...
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Jay Campbell replied to the thread The Myth of The Dealer Web Site Conversion Ratio.
This is a great post. What can be more important for Dealers in 08 than measuring their website conversion %? I would argue a point...
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Guest Poster posted the thread The Myth of The Dealer Web Site Conversion Ratio in Off Topic & Everything Else.
First off, let me say that I’m excited to see Managers and vendors even discussing the matter of conversion percentages on dealer web...
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Gilbert Chavez replied to the thread Email Campaign Metrics – the Key Definitions.
Laura,
Great posting! I didn't see who wrote this until I got to the bottom of the posting and your stats were right on with the...
andwrig replied to the thread Email Campaign Metrics – the Key Definitions.
This is interesting stuff that is rather basic but critically important. As our stores turn to more email marketing with things like...
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Guest Poster posted the thread Email Campaign Metrics – the Key Definitions in Off Topic & Everything Else.
Guest Posting by Laura Villevieille
Probably the biggest advantage that email campaigns have over direct mail campaigns for your...