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  • Alex Snyder
    There has been a lot of talk about the changes in AutoTrader's pricing, so why don't we get this beast out in the open for better or...
  • J
    JohnScott replied to the thread Are my emails being read?.
    I know Im really late to this conversation, but isnt the easiest way to see if your emails are having an impact is if someone replies to...
  • F
    freel replied to the thread Are my emails being read?.
    It doesnt look like anyone has answerd the question about "opened email" tracking... I am not sure all that have this feature and those...
  • J
    Joe Pistell replied to the thread Are my emails being read?.
    Welcome aboard Dave, I am sure you'll enjoy the talent, experience and ideas roaming in these halls. But, I do have a reccomendation...
  • A
    Alex Snyder (blog) replied to the thread Are my emails being read?.
    Glad to see you made it over here Dave - I think you'll find Dealer Refresh to be an invaluable source!
  • dwhitemd
    dwhitemd replied to the thread Are my emails being read?.
    I am new to Dealer Refresh and found the responses to this question to be very useful and well-written. Alex Snyder told me about this...
  • L
    Lao Shi replied to the thread Are my emails being read?.
    I agree with what Jeff states. Also you must follow up on a regular basis with a mystery shop, use 3 of the majors, a hotmail, Google...
  • R
    Ryan Gerardi replied to the thread Are my emails being read?.
    True, as Laura points out, "email authentication" has become a necessary step for more successful email campaigns these days. There are...
  • L
    laura replied to the thread Are my emails being read?.
    Email deliverability can be affected by all of these factors: a) Reputation of sending domain - Sending emails to bad...
  • umer.autojini
    umer.autojini replied to the thread Are my emails being read?.
    Check your computer or CRM provider mail server on RBL blacklists... Blacklist check can be done at... IP-Address 209.237.238.224 Need...
  • M
    Mitch replied to the thread Are my emails being read?.
    Great input so far, but besides Jeff's comments, most of it has to do with the state of CRM tools... while that's important to discuss...
  • A
    Ashley Antonio replied to the thread Are my emails being read?.
    Exactly the same issue we have been having, David, and we are partnering with Exact Target as well. Some of the best solutions for...
  • R
    maybe just select the right tools, some crm products can do both deliver and measurement. it's never better to use a third-party...
  • K
    Kevin Frye replied to the thread Are my emails being read?.
    Robert - first thing - at least you caught that your emails were not going through to your customers. Every time I mystery shop our...
  • D
    David Metter (blog) replied to the thread Are my emails being read?.
    I agree with Jeff's remarks regarding email delivery and tracking. There isn't a CRM system in our space that has a best-in-class email...
  • B
    Brandon Hoffman replied to the thread Are my emails being read?.
    Rob, I wouldn't be particularly surprised if your CRM sent emails were ending up in the trash somewhere. So many dealers use their...
  • E
    esietsma replied to the thread Are you skipping steps?.
    Gilbert - I saw you at Race Pace in Owings Mills!! I didn't realize it was you until after you left and the guys at the counter had the...
  • J
    Jeff Larsen (blog) replied to the thread Are you skipping steps?.
    Thanks for the refresher Gilbert, and do believe that quality processes with personalization make the difference as in Jennifer's...
  • J
    Jennifer Schrader (blog) replied to the thread Are you skipping steps?.
    First impressions are the biggest key factor of all. When calling a customer that was over 120 + miles away and right off the bat they...
  • R
    Ryan Gerardi replied to the thread Are you skipping steps?.
    The recent JD Power report which suggests that car buyers are willing to spend more than they originally budgeted provided the...
  • J
    Jake replied to the thread Are you skipping steps?.
    It's important to consciously remind yourself (or your staff) to examine your sales process on a regular basis, and ensure you aren't...
  • C
    Chad Polk replied to the thread Are you skipping steps?.
    Great post and great comments from Gilbert. Gilbert’s bottom line comment about doing business with people they like is exactly right...
  • A
    Alex Snyder (blog) replied to the thread Are you skipping steps?.
    Back to Basics. Thanks for the reminder - it is easy to forget them!
  • P
    Paul Jimenez replied to the thread Are you skipping steps?.
    Gilbert, You could not be more correct. Well said!!!!
  • gilbertachavez@yahoo.com
    The fundamentals stay the same, they never change. It is like blocking and tackling. The cars change, the people change, but the...
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