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steve (blog) replied to the thread WHERE the lead ORIGINATES.
Kudos on reallocating your budget to find a more qualified prospect. I often wonder why dealers pay 3rd party providers to beat them to...
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Dean Evans replied to the thread WHERE the lead ORIGINATES.
I would love to hear everyone's comments on this one.
Dean
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Chris Rhoads replied to the thread WHERE the lead ORIGINATES.
Yes! It would be so nice to know upfront if you have a price shopper, informed buyer, one that is ready to make a decision in the next...
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Travis Thompson replied to the thread WHERE the lead ORIGINATES.
I think it would benefit you, it's a great way to build rapport with a customer if you know exactly what he/she was looking at to begin...
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Randy Cole (blog) replied to the thread Trademark your dealership's name?.
Heather,
Having previously worked for a company that had 4 dedicated trademark and copyright lawyers working in it's legal department...
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Tim Morris replied to the thread Trademark your dealership's name?.
Hi Heather (and Jeff),
My personal opinion is that trademarking your dealership's name will not do any good. Just perform a Google...
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Douglas Hill replied to the thread Trademark your dealership's name?.
Actually, I think you'll find that Google and Yahoo differ significantly on this issue. Yahoo will not permit trademarked terms to be...
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Ethan Giffin replied to the thread Trademark your dealership's name?.
Heather,
Jeff is dead on... Studies have shown for Google that searchers are 3x more likely to click on the 'organic' listing vs. the...
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P Carlton Knoll replied to the thread 45% of the U.S. population visits an automotive website.
Jeff, great link and info, thank you... as always, you have the best blog on the Internet for this subject matter.
Do you know the site...
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Wayne Anderson replied to the thread AAISP - I'm confused!.
IMO, all associations are designed to organize a market. It's a very complex form of marketing that is old, but proven. However, with...
Michele replied to the thread AAISP - I'm confused!.
I do agree with you on the purpose of their certification program. However, I thought that the conference was great! And I do think that...
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Jake Wirth replied to the thread AAISP - I'm confused!.
Lets explore this issue:
Here is the mission of the AAISP: "to enhance and improve the professional stature and prestige of Internet...
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Gerald Hand replied to the thread Are other dealers buying your dealer name for keywords in the Search Engines?.
It is abolutely fair. If I take the time to learn how to RUN an Internet department and its website, why shouldn't I take advantage of...
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Chad Long replied to the thread Are other dealers buying your dealer name for keywords in the Search Engines?.
Trade marks, product names and federally registered marks will only stop advertisers from using them in there ad copy. This practice...
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Larry (blog) replied to the thread Are other dealers buying your dealer name for keywords in the Search Engines?.
I agree Jeff...what's the difference? But...
I think the real shame is that the majority of dealerships aren't paying attention to the...
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Brian (blog) replied to the thread Are other dealers buying your dealer name for keywords in the Search Engines?.
Bill, Google has a hands off policy regarding trademarks and Adwords. It is up to the the advertiser and the entity holding the...
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Ray Bonneau replied to the thread Are other dealers buying your dealer name for keywords in the Search Engines?.
I don't think it is negative for a competitor to do this unless your dealership name is something unique. The problem with dealerships...
umer.autojini replied to the thread Are other dealers buying your dealer name for keywords in the Search Engines?.
Well one thing good that is going for your dealership is the #1 spot in lcoal search results. I'm of opinion that down the road local...
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Bill Benak replied to the thread Are other dealers buying your dealer name for keywords in the Search Engines?.
I run into this all the time. Best thing to do is trademark your name…then you can protect it online. I was able to get yahoo to block...
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Joe Pistell replied to the thread Four Ways to Improve Your Dealership Website.
"...We have added a picture of the sales person who is sending the email ..."
That's a good idea!
For those of us that are working...
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Jake Wirth replied to the thread Four Ways to Improve Your Dealership Website.
Great Basic Structure Jeff, I think the positive externalities that these 4 points share really can improve the Internet Operation of...
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D. Rawls (blog) replied to the thread Four Ways to Improve Your Dealership Website.
Good Day Jeff;
Absolute superstars will become par for the course in the very near retail automotive future. I commend you for being a...
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Chad Casey replied to the thread Four Ways to Improve Your Dealership Website.
I have just found this site because of the article. So many ideas I cannot empliment them all at once. You had also mentioned...
Joe Hobbs replied to the thread Spice up your Vehicle Inventory Photos..
Thanks I love this software tool for my inventory pics!
mattwatson81 replied to the thread Spice up your Vehicle Inventory Photos..
They key is to add dealer branding to your photos so they stand out amongst the crowd on classified websites. Get your logo and phone...