• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
  • D
    Derek White replied to the thread Autotrader's files are public.
    Very informative!Thanks for sharing your thoughts and ideas.
  • B
    Last week, Autotrader.com announced they are filing for Initial Public Offering (IPO).  With a few days to examine the 250 page...
  • NickHummer
    For the extra-diligent, faithful readers of DealerRefresh, I know I promised everyone a sneak preview of the Market Intelligence Report...
    • NickHummer_cars_com_Updates.jpeg
  • A
    Alexander Lau (blog) replied to the thread What Apple’s New Passbook Means for Your Dealership.
    Yeah... no so much.
  • P
    Passbook will indeed be a game changer.  Although businesses need to think through, not only the technology, but the behavioural changes...
  • TuneyFish
    The Yelp integration in maps for ios 6 is another heads up for dealers to make sure they are getting customers to leave reviews.
  • C
    chiphanna1 replied to the thread What Apple’s New Passbook Means for Your Dealership.
    I'm working on a Passbook management tool. Let me know if anyone is interested in testing it out with their dealership.
  • T
    NFC will be the game changer
  • J
    JamesSanny replied to the thread What Apple’s New Passbook Means for Your Dealership.
    Sounds slick! Hopefully, when someone does design a way to work with Passbook and shooting out coupons and offers, there's a way...
  • Rob Fontano
    This is a truly remarkable new level of consumer engagement.
  • Eric Miltsch
    Passbook will be monumental. Apple's biggest secret weapon is the treasure chest of credit card information that already have stored -...
  • Eric Miltsch
    Passbook will be monumental. Apple's biggest secret weapon is the treasure chest of credit card information that already have stored -...
  • V
    vickioneill replied to the thread What Apple’s New Passbook Means for Your Dealership.
    Great post, Ben! Passbook, as described, will be a game changer for consumers and brands creating a whole new level of mobile...
  • tijerin
    Great idea and article, Ben! I'm excited to see the opportunities that Passbook brings, personally. 
  • ben.anderson
    I don’t think I’m alone in viewing Apple’s rumored “iWallet” as a game changer. The first iteration, released Monday, is called...
    • whiteline.png
    • dealer_app_coupon.jpg
  • D
    dealerrefresh (blog) replied to the thread Automotive ZMOT AD-ventures Comic Book by DealerHD.
    @bruceetzcorn awesome work Bruce!
  • B
    blakeley.kerry@gmail.com replied to the thread Dealership Employees Blogging in the Land of Unicorns and Rainbows.
    Fortunately, there is a new AI bot that can write the content fo website, and it's fully optimized to increase your ranking as well. You...
  • Tim Martell
    Almost anything is possible... That doesn't make it a good idea. If it isn't duplicatable, then it isn't a business model. Jeff is...
  • J
    I read this article the other day and Kathi does have valid points as she always does.  I will agree with you Jeff that it is reaching...
  • TuneyFish
     @dealerrefresh  I love that video.     I think it's exactly what may happen if you push your people to blog, so definitely, outsource...
  • M
    This is a great post. It is obvious that consumers are hungry for more information. They constantly google "how to buy a car at the best...
  • V
    There are lots of reasons (excuses) why we CAN'T do something, rarely are they anything more than a lack of will. I'd submit that the...
  • I
    As an SEM/SEO consultant/internet manager for a major car leasing website, I must admit that I am asked to put testimonials on our...
  • Tim Martell
    Jeff, couldn't agree more. Having just left the automotive retail world after 20 years, I can emphatically state that this is not going...
  • C
    @Dealerrefresh majority of internal cultures don't support this idea as a "selling" tool. The cultures need to change before behaviors can.
  • Filter