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  • TuneyFish
    Here's what happens when you try to get your sales staff into the content business.....  View: http://youtu.be/GLJhKPrPFcM  [*warning*...
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    Microsoft has been giving their boots-on-the-ground employees blogs for more than 10 years and they've pumped out millions of pages of...
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    Jeff, Good post...Stealing time from day jobs without compensation does not work with social...dealership employees will only do well...
  • E
    @Dealerrefresh oh yes, I know all too well. Service doesn't have time, sales people, LOL! Better off having 1 person do it= better control!
  • D
    dealerrefresh (blog) replied to the thread Dealership Employees Blogging in the Land of Unicorns and Rainbows.
    @EleyDuke thanks Eley. Unless you've "been there and done that" it's hard to understand. You know what I'm talking about.
  • A
    Alex Snyder (blog) replied to the thread Dealership Employees Blogging in the Land of Unicorns and Rainbows.
    And thanks for finally getting the unicorn with the rainbow.  That is a worthy image.
  • A
    Alex Snyder (blog) replied to the thread Dealership Employees Blogging in the Land of Unicorns and Rainbows.
    If you're a writer, you'll write a lot.  You'll take the time to improve and adapt to new methods (SEO writing for example).  If you're...
  • TuneyFish
    Jeff,   I just noticed the title tag for this post is "4 Ways Your Staff Can Contribute To Your Dealerships Blog"     Was that the...
  • V
    VL Automotive Marketing replied to the thread Dealership Employees Blogging in the Land of Unicorns and Rainbows.
    The bottom line is dealers don't have the time to do all the work, It's not in their job discription or payplan. One person in the...
  • V
    Allow me to play Devil's Advocate here for a moment, Jeff it sounds like you want to set up yet another silo within the dealership. You...
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    Layton Judd (blog) replied to the thread Dealership Employees Blogging in the Land of Unicorns and Rainbows.
    Jeff, Great post and spot on. Writing for seo, social content or marketing is not any easy task and takes time to master. As Brian...
  • TuneyFish
    Hi Jeff,   I agree that most dealers aren't equipped to see a blog through to it's fullest potential. However, if they are active in...
  • D
    Anyone can write a blog. But can you write a blog that people will actually read? That's the real question here. 
  • V
    VL Automotive Marketing replied to the thread Dealership Employees Blogging in the Land of Unicorns and Rainbows.
    Jeff, The dealers that have a good process in getting all this content will see their online traffic grow so much from this. I would...
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    VL Automotive Marketing replied to the thread Dealership Employees Blogging in the Land of Unicorns and Rainbows.
    Jeff, The dealers that have a good process in getting all this content will see their online traffic grow so much from this. I would...
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    automotiveseo (blog) replied to the thread Dealership Employees Blogging in the Land of Unicorns and Rainbows.
    Jeff Dealers have consistent difficultly updating their special pages, service coupon pages, and even completing their staff page which...
  • J
    Hi aAaron, Thanks for your comment. Would you elaborate?
  • A
    aAaron replied to the thread Likes-to-Leads: Creating a Social Sales Funnel.
    There is no social sales funnel, at least not for car dealerships. :(
  • V
    vniven replied to the thread Likes-to-Leads: Creating a Social Sales Funnel.
    Great, to the point example.  Just shared it with my network.   Another really simple approach is to mine Twitter for people who are in...
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      Tired of watching your boss’s eyes glaze over every time you mention a “20% increase in likes?” Depressed from hearing your...
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    ShawnPetley (blog) replied to the thread The Mobile Movement for Your Dealership.
    Thanks for all your support Jeff, Kevin & Jerry.   I agree with Jeff that most dealer websites are very restricted so in the meantime...
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    JerryThibeau replied to the thread The Mobile Movement for Your Dealership.
    Great first post Shawn!  
  • K
    KevinFrye (blog) replied to the thread The Mobile Movement for Your Dealership.
    This is a tremendously important area that dealers need to take seriously. Just take a look at your web analytics and see how (and when)...
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    This is a guest post by Shawn Petley (eCommerce Director). Shawn and I were discussing mobile strategies in relation to some of stats...
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  • M
    Mason DeJarnett replied to the thread Being a customer is tough.
    The "old-school" dealerships are alive and well, and it's a shame. Sometimes, the dealership is actually forward thinking and putting...
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