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Tallcool1 replied to the thread Why does it take a crisis?.
I am really happy that you posted this @Rick Buffkin . I have written several replies and deleted every one of them.
To @Alex Snyder...
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Rick Buffkin (blog) replied to the thread Why does it take a crisis?.
I'm really curious what data was used to determine this conclusion.
CARVANA is spending millions of dollars of borrowed money that they...
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Alex Snyder (blog) replied to the thread Why does it take a crisis?.
Interesting point. I guess it shouldn't be surprising that something shown on the dealer's website isn't truly available.
It makes...
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Alexander Lau (blog) replied to the thread Why does it take a crisis?.
Good article, at first I thought it was going to be about that blm rubbish.
craigh replied to the thread In their face! And other tales from the lead addiction chronicles..
I've always disagreed with this logic and approach - I find it too surface level.
A dealer that advertises on 10 networks (Facebook...
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Rick Buffkin (blog) replied to the thread In their face! And other tales from the lead addiction chronicles..
@Gayle Rogers
Gayle Rogers replied to the thread In their face! And other tales from the lead addiction chronicles..
“But it's easy to talk about and sum it up when you just talk about patience; we're sitting here, and I'm supposed to be the franchise...
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Zhendrix (blog) replied to the thread Are you eligible for Google Ad Credits for Covid-19.
A couple questions I've gotten since publishing the article:
Q. Can my credit be distributed to a different dealership?
A. No. It's...
Tallcool1 replied to the thread What is more important ROI or ROE?.
NADA 20 Groups have been tracking the "ROE" metric for as long as I can remember.
The composite did not break this number on a per...
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Alex Snyder (blog) replied to the thread What is more important ROI or ROE?.
The OEM gets leads from all sorts of places. I should have clarified that ONE of them is car shows. Much of the time the leads they...
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Alex Snyder (blog) replied to the thread What is more important ROI or ROE?.
Here are a few sources for fake contact information:
OEM leads are notorious for this as they're usually giving something away at a car...
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Alex Snyder (blog) replied to the thread What is more important ROI or ROE?.
After the 2008 recession layoffs, we put the GMs on an ROE (I like that Shaughnessy - stealing it) pay plan at Checkered Flag. It was a...
Alex Snyder replied to the thread Automotive Digital Retail is missing something: YOU.
:bump: because this just came up on a call.
john.quinn replied to the thread COVID isn’t going to change dealers.
I'm not sure... could this be the end of "Just get 'em in?" That'd be a pretty big change.
I never thought Digital Retailing was a...
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Marc Lavoie (blog) replied to the thread COVID isn’t going to change dealers.
Great observations @Chris Vitale
There's inertia in the market and COVID-19 will have a marginal effect on the business, it's simply...
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Alex Snyder (blog) replied to the thread COVID isn’t going to change dealers.
In 2010 and 2011 the recession lessons were still on the tip of our brains. We learned how to service and retail with half the staff in...
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Alexander Lau (blog) replied to the thread 30 is the new 8.
F*CK, I thought 47 was the new 18! I am THOROUGHLY confuzzzzed...
George Nenni replied to the thread Perception and Reality: Taking Control of the Video Experience.
Great post @BillPlayford and very timely, as I have a few customers who are working to up their game. There are great examples out...
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Alexander Lau (blog) replied to the thread Perception and Reality: Taking Control of the Video Experience.
It would also have been better served (pun intended) if it had been posted a decade ago. ;-)
I keed, I keed... well maybe there's truth...
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Dan Sayer (blog) replied to the thread Perception and Reality: Taking Control of the Video Experience.
This post would be even better as a video, @BillPlayford . Just saying.
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Jacques de Molay (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
If you can stomach the waste, then yes by all means. If you care to look at it as such.
meh
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Alexander Lau (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
Waste yes (of course), but not bot-driven, non-anthropogenic or native fraudulent traffic. Definitely not that at the overall 50% rate...
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Alexander Lau (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
That's fantastic, but you'd generate A LOT more and SHOULD if 50% of their traffic wasn't bogus. How much is wasted? That is the entire...
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Alexander Lau (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
And I think you're totally full of shit and probably wasting a ton of your dealer's money.
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Alexander Lau (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
Yeah but, if they are advertising on FB and Insta and the half of their traffic is bogus and botgenic WTF does that do for them? No...