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Jeffrey Tognetti replied to the thread Google Enters Into The Automotive Lead Business.
Old news....
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Brian Pasch (blog) replied to the thread Google Enters Into The Automotive Lead Business.
Joe, you are never on vacation! JQ, they are definitely going to step on some toes here. Will the OEM's move to this model?
I would...
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Joe Pistell replied to the thread Google Enters Into The Automotive Lead Business.
Hi Ryan, thnx for remembering all my work on this.
I'm on vacation now, I'll dive into this 1st thing when I return.
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Ryan Leslie replied to the thread Google Enters Into The Automotive Lead Business.
Where is Joe Pistell? He has been raising this flag on Refresh for almost a year. Joe, what are your thoughts on this?
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JQ replied to the thread Google Enters Into The Automotive Lead Business.
Brian -- do you foresee that dealers now either directly engaged in PPC or engaged through a vendor will be competing against Google in...
Mike@Carfeine replied to the thread Google Enters Into The Automotive Lead Business.
Google is starting to look like one of those companies that isn't quite sure what business they're in. They run the network and have...
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Brian Pasch (blog) posted the thread Google Enters Into The Automotive Lead Business in Websites, SEO, SEM, Display, Social, Marketing.
In February 2010 Google made a presentation to a select group of industry leaders about their foray into automotive lead generation. I...
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JQ replied to the thread I cut the cord. DEATH to TV!.
Most importantly, Alex, you may have heard that I will soon be moving. Can you help me set-up my new system?? :)
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Michael Sos replied to the thread I cut the cord. DEATH to TV!.
I disagree with your assessment that "google reviews are a joke". It is poorly implemented but only industry stooges like us know that...
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Michael Sos replied to the thread I cut the cord. DEATH to TV!.
You make a great point. I think both you and Alex are correct and it comes down to demographics.
Go look at any keyword report for a...
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Dennis Galbraith replied to the thread I cut the cord. DEATH to TV!.
Great post Alex.
If marketing "is based on your deeds," and I'm not disagreeing, then customer satisfaction with delivery and service...
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Alex Snyder (blog) replied to the thread I cut the cord. DEATH to TV!.
Yep - don't get Gaddafi'd :)
But on the positive side, start thinking about how you can get your customers speaking to their friends...
joe.pistell replied to the thread I cut the cord. DEATH to TV!.
ahhh, I see... now I think I TOTALLY get it Alex. Let me know if I got it:
Piss off a customer and they'll instantly hit FaceBook to...
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Ed Brooks replied to the thread I cut the cord. DEATH to TV!.
"Tomorrow’s advertising will be more about public relations than what we call marketing. It will be based on your deeds. It will be...
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Alex Snyder (blog) replied to the thread I cut the cord. DEATH to TV!.
I think you're missing the point Joe. You seem to only be focusing on consumer reviews and that's just one small segment of what I'm...
joe.pistell replied to the thread I cut the cord. DEATH to TV!.
Speaking of TripAdvisor.com... when the founder of TripAdvisor sold out to Expedia (or similar), what industry did the...
joe.pistell replied to the thread I cut the cord. DEATH to TV!.
IMO JQ, the future is right here:
"Reviews need to ride along side the product offering (Like Yelp or TripAdvisor) for the synergy to...
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JQ replied to the thread I cut the cord. DEATH to TV!.
I agree with you Joe that today, it's nowhere near the "impact zone" for car dealers -- especially Facebook and some of the review...
joe.pistell replied to the thread I cut the cord. DEATH to TV!.
Alex, you wrote:
"Tomorrow’s advertising will be more about public relations than what we call marketing. It will be based on your...
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JQ replied to the thread I cut the cord. DEATH to TV!.
Thoughtful article, Alex. I can't argue with anything, other than perhaps the impact of Facebook (and I'm wondering where you got that...
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Alex Snyder (blog) replied to the thread I cut the cord. DEATH to TV!.
Joe - would you mind giving me your definition of pull marketing?
joe.pistell replied to the thread I cut the cord. DEATH to TV!.
Just to stirr things up, I'll take the other side of the argument.
Take a moment and think if you've seen the TV commercials for...
tomwhitejr replied to the thread I cut the cord. DEATH to TV!.
Have you read google's Zero Moment of Truth? You are reporting pretty much what their data suggests... HUGE opportunity for those who...
Alex Snyder posted the thread I cut the cord. DEATH to TV! in Websites, SEO, SEM, Display, Social, Marketing.
That title might be slightly inaccurate, as it really should say DEATH to cable.
I cut cable TV out of my life about a year and a half...
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JQ replied to the thread B2B "Social" - Industry Example. Kudos to Cobalt..
I met a very nice woman from Cobalt/ADP here a couple weeks ago when she visited with our ADP rep (unfortunately, I can't remember her...