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tomwhitejr replied to the thread What Is Your Dealerships Product?.
My two cents:
I sell Suzuki. I love Suzuki, but as a brand and product it is pretty low on peoples' shopping lists. In my market I...
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Ed Brooks replied to the thread What Is Your Dealerships Product?.
Jeff, The ONLY thing I was arguing about was the definition of the word "Product". I agree wholeheartedly with Alex's goal. And I agree...
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angelina smith replied to the thread What Is Your Dealerships Product?.
After reading your post, dealership is also an important part, for an specific there is an specific dealer for that.
Used pickup trucks
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Dennis Galbraith replied to the thread What Is Your Dealerships Product?.
In classical marketing terms, Ed is right about the car being the product or merchandise. The dealership is the end of the distribution...
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Alex Snyder (blog) replied to the thread What Is Your Dealerships Product?.
Someone just sent this to me, and I think it fits in here:
View: http://www.youtube.com/watch?v=u6XAPnuFjJc&feature=relmfu...
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Steve Lawrence replied to the thread What Is Your Dealerships Product?.
Any of you people ever been in a Starbucks? Sure you have. If your like me, it's my second home. What happens if you get a bad drink at...
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Ed Brooks replied to the thread What Is Your Dealerships Product?.
Joe,
Maybe I'm just an old fuddy duddy, but I will always contend that the "what" is a the car. The "how" in the case of a car dealer...
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Joe Pistell replied to the thread What Is Your Dealerships Product?.
What is the customer buying? The Product? The Smiling Sales Rep? The
Internet Cafe in Svc? The Inflatable Gorilla? NO. I think the...
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Joe Pistell replied to the thread What Is Your Dealerships Product?.
You might be a redneck if...
...you think what you're selling is the same thing offered down the street (aka Product).
Sorry Brother...
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Ed Brooks replied to the thread What Is Your Dealerships Product?.
Nope - but like most every other retailer, they sell products made by others.
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Alex Snyder (blog) replied to the thread What Is Your Dealerships Product?.
Ed - does the dealer build the car?
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Ed Brooks replied to the thread What Is Your Dealerships Product?.
OK Jeff - Point taken. I'd still contend that "product" of Cold Stone Creamery is the ice cream (with all the delicious toppings and...
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JQ replied to the thread What Is Your Dealerships Product?.
Jeff Kershner: [Screw that - If it were my dealership, my business, my heart and soul, you better bet it would be a "product."]
Would...
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Michael Thompson replied to the thread What Is Your Dealerships Product?.
Great article Alex.
The part that gets interesting is how dealers execute and communicate that that quality product across all of their...
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Ed Brooks replied to the thread What Is Your Dealerships Product?.
Alex, I'll admit my brain became a little muddled with another person's views on a similar subject. I still feel that the "product" we...
Craig replied to the thread What Is Your Dealerships Product?.
I'm going to Audible up Bob's book if it's available.....because like Ed sometimes my brain gets a little mushy from debating with a...
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Alex Snyder (blog) replied to the thread What Is Your Dealerships Product?.
After talking things through with Ed, in direct tweets, I think he had the misfortune of hearing this notion first from someone who is a...
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Alex Snyder (blog) replied to the thread What Is Your Dealerships Product?.
After talking things through with Ed, in direct tweets, I think he had the misfortune of hearing this notion first from someone who is a...
Craig replied to the thread What Is Your Dealerships Product?.
Alex,
I'm digging this post....whether or not Ed thinks it's crazy talk.
I think building a brand and selling that brand is the...
Alex Snyder posted the thread What Is Your Dealerships Product? in Websites, SEO, SEM, Display, Social, Marketing.
Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a "thing...
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Brian Pasch (blog) replied to the thread The Refresh Recap - Facebook, Chat Abuse, Reviews, Likes and GenY.
Thanks for including the PCG Pit Stops is the list!!
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Brian (blog) replied to the thread DealerRater Ads Showcare Employee-Specific Reviews to Dealers' Review Page.
This is a nice feature..love it!
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bpulseadmin posted the thread DealerRater Ads Showcare Employee-Specific Reviews to Dealers' Review Page in Automotive News, Press Releases, and Events.
DealerRater Introduces Added Feature to Certified Dealer Program that Enhances Dealers’ Review Pages to Showcase Employee-Specific...
TomLaPointe replied to the thread Is Your Dealership Chat Used or Abused?.
Uncle Joe - the growth of CarChat24 and other chat vendors proves this is more valuable today than it was 30 months ago. Live Chat is...
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caoryan replied to the thread Is Your Dealership Chat Used or Abused?.
JQ, I have no clue about all the things you have used but I can tell you this......I have dealers in rural parts of the country getting...