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Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Hey, News OTS: I heard that in about 10 or 12 markets that had been "shut down" a while back like: Winston Salem, Raleigh, Roanoke, etc., that the private-seller Auto Trader will come back in a week or two in those shuttered markets.
The source, aka {Deep Throat} is no longer employed but I believe it, and figure that DE is playing hardball on contract enforcement and the financial penalties are most likely severe, so they might as well deliver the AT in those markets anyway if they are delivering the DE books.
On another note, my prediction for Private-Seller revenue/activity for '09 is that it will continue to die a slow, miserable "you can pry my cold dead fingers off of my upside-down payment book" death as ATC will probably abandon run-till-sold packages in lieu of 6 or 8 weeks max to control runaway print costs(or raise the package price substantially,or, maybe make an 84-grid postage stamp sized photo book?) and the skinny little books will be replaced by more robust free pubs and free-ad websites and venues launched by attentive, caring competitors across the land.
For example, when all private-seller calls started going to the big ATL call center
(the cloud) last January, I started my own little analysis on total average ATC weekly ads vs Craigslist.org automotive entries in some key markets. ATC was getting famous for forcing customers to place ads online only. Need a photographer? Forget it, with a capital F-U.
Interesting stuff, and by now you can all guess the outcome... If not, just picture a pronounced trend line that is not moving in the appropriate direction on a big graph.
My attempted advice on the matter fell on stone-cold, deaf ears, of course. When the organization took the unbelievable and legendary, warm & fuzzy service away from the very customers who made us famous,(and I have to tell you, my heart bleeds still for all those great private-seller folks that were sent packing on those little secret consolidation missions) the private sellers went away as fast as they could press the backspace key. I think this is the part where I say that you ought to dance with the one that brung ya.
To make matters worse unfortunately, the joined-at-the-hip-but-not-really connection with Dominion (that customers still don't understand), made the situation much more harmful, because their new call center in Seattle was pathetically 15 times worse.On-hold times of 30-45 minutes were normal and the association with AT crippled the effort. Long time customers would come to field offices (if they could find them after the offices moved) to try to change and ad and AT folks were required to say:
"You'll have to call them, you are out of my data base now"
The former AutoTrader claim to fame is no longer. No more brand recognition, cover changes, cover price changes and trials, no more engaged employees proudly portraying the company vision, and a lot of advocate customers that were brought along to financial success, one car sold at at a time, now have nobody to turn to.
Let's see word of mouth and referrals start working now.
What a sad day indeed.
Sorry for the lengthy diatribe, but now I feel much better.

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

My understanding is that there are 2 distribution contract/agreements out there:
One is for the free-distribution of the now defunct free pubs AutoMart, AutoMercado, etc, and that was for 5 years from the onset of the big D, and at a totally ridiculously negotiated (extorted) rate per magazine with a built-in 6% rate increase per year, and a minimum fee per week nationwide regardless of how many less magazines were printed, and must be paid until the contract expires regardless of the existence of the pubs. The other contract is for CAT to provide Dominion with delivery services and display (pockets) space on the racks for the paid Dominion pubs, Boat Trader, Heavy Equipment Trader, Cycle Trader as well as their national titles, for a period of 28 years at a fairly low rate per book sold in return. If both parties agree to an amendment, that deal could perhaps be changed.
You do the math and tell me who got the best deal here. The president once said in a meeting that the negotiation to dissolve the partnership between COX and Landmark was similar to taking a bowl of spaghetti and separating it one strand at a time. Unfortunately, I think that Landmark got all the spaghetti strands, and COX ended up with salty, starchy, hot water that turned cold very quickly.
Nice work.
I am enjoying and savoring my last day and I can assure my superiors that I am operating with the same spirit of hard work and professionalism as I always have.
I had a job all lined up at Circuit City until last friday...

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

I think the switch to focusing on women and their whole initiative of that, which included spending $1 million on an ad agency to come up with the new logo and design you see now. What a waste and it's a shame that bad decisions by upper management were what ruined AutoMart.com.

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

All my longtime friends that I've worked with for so many years. Have faith, I've enjoyed working with all of you for the last 13 years. I hope that our paths may cross again under better circumstances. I'm sure some of us will be working together again in the future. For now, the best of luck to everyone accross the nation that has been layed off. Reflect! Interested!

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Anybody that would continue to work for COX/AutoTrader.com is a fool. It is only a matter of time before they get you as well. You will be singing the same song as these poor guys who were canned. Read the writing on the wall. You are not employees. Your a number and nothing more. Reading these 127 posts is proof positive

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Thanks "Cox -Bye Bye!"

Did Auto Mart have a uniform commission structure or did it vary from market to market. I know dominion reps make anywhere from 14% - 25%. Was this true with Cox?

I still can't believe they see no value in keeping profitable, producing markets like yours up and running.

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Hi Folks,

Friday is the last day for most people, GOOD LUCK! We are going to be opening several markets and are seeking managers and reps. Please consider working for an establised firm that will commit to performance AND outstanding compensation plans. We are ready and hope many of you contact me when your active employment stops.

We will be in many markets in teh next several weeks and we need quality people. My emal is: d.fagan@carsmarts.com and my phone number is 678-990-2209

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Oh, the big scary email from corporate came today to all employees, "unfortunately, not all of our employees appear to be operating with the same spirit of hard work and professionalism" -- oh darn it -- after you fired 4000 of us in an email we're not working hard... (more quotes) "Any employee making such misrepresentations will be subject to immediate termination" - oh geez, don't terminate my employment, it only ends TOMORROW!!! This is from Buddy Solomon, VP & CFO, Cox Auto Trader. So sorry BUDDY that we're disappointing you - let me tell you what a disappointment you and Cox have been as well.

signed,

one of 4000 people out of a job via email!!!!

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

I am a Managing Editor for a new publication in Oklahoma. I have a cox.net email address because they have cornered the market here in Edmond, Oklahoma on cable and internet, so we had no choice. It is unfortunate that the suspicion level is so high, but I was planning to launch my pub before AT even sniffled, let alone fell ill and died. I have competed against them for my entire vendor life, however I hope to clear up any confusion with this post.
The saddest thing that I see here is the absolute lack of empathy from the Cox group, and the eminent sale of ATC only strengthens their bottom line, a large part of which is ... wow... NEWSPAPERS... aka Print.
There are 3 ways to contact me, shelly.peacock@yahoo.com (I use that to check my email remotely)... speacock@cox.net, and through Dan Fagan (see above post), as he is the COO of the company that I represent. Smart Media Solutions.
Google me if you have any further doubts...
but I will fill the gap immediately in Oklahoma.

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Regarding Non-competes in California:

A noteworthy exception to the willingness of states to enforce properly drafted noncompete agreements is a state with high concentrations of high technology businesses: California. Section 16600 of the California Business and Professions Code provides that "every contract by which anyone is restrained from engaging in a lawful profession, trade, or business of any kind is to that extent void." As a practical matter this means that in all but a very few and unusual types of situations, noncompete agreements are not enforceable in California.

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Just want to say thanks to all you folks who have worked hard and are now getting the shaft. I stumbled upon here after getting a little suspicious with the way circulation levels have fallen off ( I handle a route in SE michigan and the route brings in around a third of what it did a year ago when I started) Its pretty sad how this has all happened. When I first started driving in the early 2000's and began my first car search-the autotrader print mags were the ONLY way of finding a vehicle outside of going dealer to dealer or happening on for sale signs on the side of the road. My customers (the stores I dist too) have been complaining lately on how much both sales levels have dropped off and how thin the magazines are now getting. I'll admit to being a bit of a skeptic when reading info over the internet and such but I must say that the info here seems to fit pretty nicely with my own observations. Just want to say thanks and give well wishes to those that posted this stuff. Me personally, I'm just trying to hang in there till may at the latest-I'll have my undergrad degree then which hopefully will leave me with more options. Also just a couple weeks ago they forwarded a letter/email to all carriers about the changes with automart-seemed pretty vague though and seemed like it left room for more "cuts" or at least that was my interpretation of it- if anyone is curious to it let me know- thanks again and best wishes to all,

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Wow... it's really getting hot out there! Only means that the time is right... and BTW... We only have a couple of positions left for the new book... If you or anyone you know wants a seamless transition to a "better" print option, please email me at shelly.peacock@yahoo.com!
The clock is already ticking...
Good Luck out there!

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Yeah, it's been a sad couple months for what used to be an amazing company. I long for the days of Trader Publishing Company w/ B. Reith & R. Jamin.

These so called CATAM "VPs", who were certainly over employed goofballs (except Menard), knew about this all along and led us on. Hmmm, let's bring in "The Scott" and "Uncle Joe" from ATC to turn this around. Turn it around? I was forced to watch my Auto Mart margins go from 35% on $40k weekly revenue to 5% after absorbing a monthly DD expense of $60k+ and ATP operations that had been losing money for years. It kills me.

Think about it; Reith "retires" from Auto Mart, RJ gets canned from ATP, they can half the ATP managers in a reorg, J. Moore is "laid off" (I think because he wouldn't play ball with these Cox clowns), the AM & ATP managers "compete" for Market Manager positions, the MMs then lay off 50% of their managers, then MMs are canned, the RDs were lied to, then the whole thing gets closed down!

The writing was on the wall, I just didn't want to see it. Being an Area Manager who brought home brass each annual meeting, it breaks my heart to see all the effort, money, and time away from my family traveling all go to waste. Way to go Cox, way to stick with an investment.

BTW - Do you think Jimmy Hayes, Uncle Joe or "the Scott" have Call Source logins? Perhaps they should have reviewed dealer calls before deciding to kill it.

There's still demand for the products.
I hope each of the former RDs and MMS decide to grab that market share with their own books. Those Cox clowns are too disorganized to even go after non-competes. Trust me, I saw it first hand.

Thanks for reading my rant.

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