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 AMA Polls Reviews

Checkered Flag has a book! - "We All Win"

Audrey definitely did a great job with the book! I learned a lot from it, and her research also did an excellent job of connecting some dots for me....as I'm sure it did for a few other Snyders.

Jeff - thanks for posting about "We All Win", and I'm glad you are enjoying all the pictures (something Jeff told me in an email).

Audrey - you rock, but you already knew that :)

Brian in Etown - yes, I've received statements somewhat like that from my grandfather. However, he has an amazing way of turning it into a valuable lesson instead of a lecture.

brianV - I do come from an amazing family. My grandparents are certainly the leaders of the pack, and their commitment to an ideology that goes through quite a few generations has made us who we all are today. It sounds corny, but they're definitely my heroes!
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Checkered Flag has a book! - "We All Win"

Audrey great book and very well researched it has lots of pictures and cartoons so even I can understand it ...LOL
By the way if you reference Alex's post back on growing a internet department I can hear the conversation now. "Alex I had to sell Toyota's when my PMA was a naval base in the 1960's, now what was that problem you were having with the website?"
Checkered Flag didn't exactly start with pocket aces back in the day but by thinking outside of the industry (where have I heard that before?) they were able to adapt and overcome.
The book isn't all praise either they even highlight some of the mistakes they made through the years and in some way I think this book signifies a renewed commitment to their customer base. (that last part is just a hunch)
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Checkered Flag has a book! - "We All Win"

Thank you, Jeff, for spotlighting "We All Win" on DealerRefresh ... it is truly appreciated. Something that I think makes this story relevant to DealerRefresh readers (besides the fascinating insights into where Alex Snyder came from - hah, hah) is that while it's about Checkered Flag, it really could be the story of many auto groups around the nation ... because quite a few of them started and grew exactly the same way -- from one humble location to what they are now, years later. As with Checkered Flag, it took guts, a tremendous amount of hard work, and resolve even through tough times. And even during hard times, Checkered Flag and these other dealers continued to support local charities, keep people employed, and keep going. It's the American dream and it's inspiring ... but the public and even many in the industry don't know this story. I think if they did, it would go a long way toward putting the humanizing and positive image on the car business that is the goal of the DealerRefresh community. Again, truly appreciate the post! Audrey Knoth
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KBB.com Launches Website Optimized For iPhone

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iPhone Users Can Now Access KBB Pricing, Video Reviews, Dealer Price Quotes. IRVINE, Calif., August 26, 2008 /PRNewswire/

Kelley Blue Book’s www.kbb.com, the leading provider of new car and used car information, today announces the launch of its Web site optimized for iPhone users.  The free, feature-rich mobile site provides iPhone, iPhone 3G and iPod Touch users access to Kelley Blue Book’s top-rated Web site, www.kbb.com, to obtain new and used vehicle information.  In addition, with the new kbb.com Web application, iPhone users will have the ability to view kbb.com videos, images, new car reviews and submit free dealer price quotes.

“Utilizing the kbb.com iPhone mobile Web site gives car shoppers an opportunity to quickly view reliable and trusted vehicle information from just about anywhere,” said Andy Lapin, director of architecture for Kelley Blue Book’s kbb.com.  “Whether the shopper is sitting at home or standing on the dealership lot, they can easily locate Kelley Blue Book’s new and used car information with a few simple stokes to ensure they are making the right choice and getting a great deal.”
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All iPhone 3G, first generation iPhone and iPod Touch users can access Kelley Blue Book’s kbb.com Web application.  By locating the application through the Safari Web browser, users have the ability to bookmark the site and save it to their home-screen, making new- and used-car information readily available.  If consumers would like to access the full kbb.com Web site, they also can do so by clicking a link available within the application.

iPhone users will be automatically directed to the optimized Web site when they access www.kbb.com from their iPhone.

About Kelley Blue Book
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. Kbb.com is rated the No. 1 automotive information Web site among both new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com.  Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.
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JumpStart Automotive ThinkDigital 08 Roundtable - I was there and it was...fun!

My favorite statistic and one that has not changed for over 3 years now; ONLY 20% of online shoppers contact the dealer via online submission forms or by phone (give or take a few percentage points). Only 20%!

Couldn't agree more with this comment. I actually get a percentage close to 22 and concentrate more and more on increasing the number of those visiting my site/s.

Currently in the neighborhood of 30k uniques per month and hope to double that by year end. Getting closer and closer to dropping the 3rd party leads.
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JumpStart Automotive ThinkDigital 08 Roundtable - I was there and it was...fun!

DigitalRalph.com
Steve Wilhite is one of those rare automotive executives to have worked in retail, managing dealerships, and worked for Detroit car companies, Japanese car companies, and Korean car companies... Jumpstart is fortunate to have someone of Steve's caliber running the company. I really would have liked to have gone to ThinkDigital, having attended the inaugural event, but was down in Costa Mesa doing the block chair thing at ENG Automotive CRM Summit.
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Reader Spotlight: Joe Pistell of the Sun Auto Group

Thnx Jen.
I've been to vegas conventions too many times, mostly to the Consumer Electronics Show (CES) and Specialty Equipment Manuf''ers Assoc. (SEMA) conventions.

I was a featured speaker for EbayMotors at 04 NADA in vegas. All I got outta that presentation was an 'atta boy' and a pen. woo hoo! hahaa...
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