Looks like a powerful training tool, and a great way to put a twist on existing technology. Kudos Grant, and Jeff for sharing with the DR community.

On another note, I often question why some people (Tre) feel the need to waste time by posting irrelevant comments. Using a post comment to attack someone on a personal level? Please. Cmon Tre, Jeff is gangsta and you know it. I heard he did time in public school back in the day and used to roll with the ACC's (reference Malibu's Most Wanted):
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Tre said: "You come off as a wannabe gangster - and I stress wannabe. Like a suburban kid who tries to be street - but you can tell it's just a front."

It is my experience that most of the guys who call themselves "Tre" are nerdy white guys named Trevor who saw the movie "Boyz N the Hood" and idolize its main character, "Tre Styles."

Tre, do everybody a favor and keep your dumbass comments to yourself, or go "cruise" somebody else's blog. Jeff's "persona" is part of the reason this blog is as popular as it has become.

Nice job on the first DR video y0! Yur Internets skillz be phat bro! Jenny Craig doesn't work too well - try Weight Watchers. I think they'll even thrown in an additional 32 meals if you sign-up after the next TV commercial.

Grant - fantastic idea!

Dude, that was incredible what you did with the Gpod.
Thank you as I want more sales people to benefit from the data loaded on that format as they will learn to find answers for themselves when they have problems they need to overcome.

Success is only obtained when a person can reach a goal or target regardless of the obstacles. And to the degree that someone can figure out how to overcome the obstacles for themselves they build confidence! You will help people more than they know!

Really respect your "doingness" and initiative and would like show my thanks by having you come out for my birthday party and book release on April 12th . I also want to get you a signed copy of my first of three books! gc

Jeff,

I've cruised your blog for a few months now - it's interesting. But I have to ask: What kind of persona were you trying to get across in your video?

You come off as a wannabe gangster - and I stress wannabe. Like a suburban kid who tries to be street - but you can tell it's just a front.

A chubby white guy (you) working at a car dealership doesn't give you much to work with, I understand, but perhaps if you acted genuine and not "ghetto-fab", I would have enjoyed it more.

If you want to be so "dope," lose about 30 pounds, get out of the cubicle with florescent lighting, get some clothes seen on somebody under 30 and just be real. Later.

Tre

I agree Jeff, great idea by Mr. Cardone! BTW... you did a good job with your first DealerRefresh vid too. Tag those things properly and watch them soar to high placement in the search engines (especially Google).

I thought it would be a real time example of what you guys are talking about. I would think that they would have been a little smarter about it as well. I can't figure out why they didn't end it early, sounds like someone was asleep at the wheel on that one. I have to give the consumer credit for working the system the way he did. Doesn't really matter how it ends now the damage is done and a reputation is ruined. Scares me enough not to use ebay just cause it could happen very easily with all the automation most of us use.

That thing is all over the forums too. Talk about a nightmare PR problem they're going to be facing no matter how this ends!

if the link doesn't work go to autoblog and check it out.

speaking of reputations this would be a pain to deal with
might be why I dislike the ebay auction format.

Dan, I have seen several attempts at sites just like this one but I have yet to see one to take off and be successful. I'm not surprised to see the site listed with mostly Honda buyers. Gotta love the Honda buyer!

I just posted to the Synergy post about something I heard about earlier. The synergy post got me to post it because the graphic said something about the internet continuing to change the way dealerships run.

well, i read a few more articles and then I get to this one which seems more relevant to what I posted in the Synergy topic.

you apparently did miss one.

www.dealerdrop.com

it is pretty thorough except that it doesnt seem like there is a lot of data on it yet. if that changes, we'll have to keep an eye on it too

Hey Jeff - I did participate - nice job. Very relevant topic, I took quite a few notes and might be contacting you with a few questions. I was sitting there laughing as every time one of the guest speakers finished talking, the moderator would say "Absolutely!", lol. Kevin Frye/eCommerce Director/Jeff Wyler Automotive Family/www.wyler.com

I wish the moderator hadn't reworded my question....at least he put the Dealer Refresh plug in!

Nobody mentioned Google business reviews.


Insiderpages.com??? Seems like this is more widely used than dealerrater.com. I honestly never knew dealerrated existed until this session. More of my dealerships have reviews on google over dealerrater.com

I appreciate the feedback on the timing of this webinar. We found that there is no convenient time do do these sessions. For your convenience, all sessions are recorded in their entirety and can be found at:


There are currently 16 recorded sessions here. Just click on "view all webinars."

This session should be available for review late on that Friday or early the following week.

I guess I should have looked at the date, I thought it was today.

Jeff,

The need for a proactive Reputation Management strategy is rapidly becoming one of those issues that are easy to ignore, yet have the potential to put the hurt onto a dealer's sales volume. Alternately, as we all learn more about the do's and don'ts, the why's and how's within this new marketing area there will be opportunities for dealers who learn and execute well to achieve a competitive advantage in their marketplace. Acton Toyota is one such example. I am looking forward to attending this workshop.

when will they have it available for download? Recap? I like that Acton Toyota website video series, good stuff.

buried here JK, tried to make it, sorry.

Joe

Man, I wish they wouldn't do these on a Friday, wish I could make it.

Thanks for the heads up. I'm looking forward to what is said regarding this. I have noticed more dealers being "buried" by bad reviews/statements left on social networking sites, blogs, etc. than I've seen positive, I have a hunch that many are scared of this platform for just this reasoning.

A great book by Godin is "the Dip" which, in the current state of affairs of car dealerships, is important to read. How does each dealership plan to get through the dip for the next year?

That is definitely it Brian -thanks! Only 48 minutes long too!

I think this is it????????????

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