Good Day Jeff;
Absolute superstars will become par for the course in the very near retail automotive future. I commend you for being a professional in the trade, and extend to you every measure of support I might have the ability or resources to provide.
Concerning your article, the four "Key Elements" are good. However, the most pivotal aspect of what you do (and what every other top performing AIM Professional™ does) is knowing your target. Indeed, there are myriad approaches and techniques out there that will add value to a dealership-based web interface. Making a website more visually appealing is a plus, especially when the focus of that appeal is the inventory (and second best, the professional staff). Outstanding placement of an INSTANT contact number is also a grand idea. Pricing and Specials are relative. In some instances, one may defeat the purpose of the other - but, definitely, at least one of these elements has its place among most auto dealer websites.
What I sometimes read for is what has not been written. And, being that I learned early in my years to understand the value of Proverbs, I know man does sharpen man. I consider ours a very fine and visionary fraternity. And, with those sentiments, this advice on bettering an automotive web presence…
A properly placed ad is the most important step. An effective message is the second most important step. Then, the photos, and navigation, and pricing, and so forth and so on... This is the Internet Sales approach of Champions. Think of the best online retailers of automobiles. They have each invested serious resources into a marketing media that is still an adolescent, at best. However, you will find throughout each of these leading retailers' sites a consistent strategy and marketing approach. Why in the world would a place like Kellogg, ID be home to the greatest e-dealer operation known to WARDS? Simple answer; because David Smith and company market well to particular and specific audiences or targets.
As I am pressed for time at the moment, I cannot delve as deep into the subject as I would have liked to at first. But, do take into account this industry fact - the Internet is the quickest, most responsive guide to the universe for the hungriest AIM Professionals™, and provides an interactive haven for buyers who know that it is the sales professional who is the most eager to sell any automobile - the dealer's check is going to be the same at the end of the year regardless. And, therefore, the best approach to the Internet marketing media is to get it in front of the two parties who have the greatest interest invested in the idea of bringing a business transaction on a particular automobile at a particular dealership to fruition on a particular day (most notably - today).
The absolute best way to improve dealer websites is to put them into the hands of the most resolute professionals. This is the fastest changing dynamic of our industry. People - your gift Jeff, and the greatest attribute you bring to your dealer organization, whether through a timely mail piece, an on air radio or television interview, or the articles you prepare and have published. The Internet is another tool to be added to your repertoire, and it will provide a platform upon which reciprocal excellence may be performed.
Your Auto Buyer Consultant,
D. Ramonte Rawls, President
Auto Buyer Consultants
770.507.5733 Office
404.403.7476 Mobile
EA:
DRawls@AutoBuyerConsultants.net
WA:
www.AutoBuyerConsultants.net
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