• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

New Car Invoice Prices Free in Canada?

I own a dealership out of Oklahoma, and now with the downturn we had to cut costs. I used to work with R&R, which was great, now we're using a free one, autoeasydms.com, which is not as complete, basically just has inventory management but at least I get flyers and a web-site, which I could never afford.
I have to do all accounting on paper though, which is not great.. any cheap ways on doing this?

New Car Invoice Prices Free in Canada?

LOL this must be what it felt like when dealers in the US saw something like this for the first time. I think I'm currently in the denial phase (next is anger/depression.)

I'm hitting the wall with denial, that it won't work long term, because I don't see a win win win. From what I've seen so far it's pretty anti-dealer. I just fired in a test lead so I guess I can analyze the dealer side of things (if it's actually setup to send to a dealer in our area yet) to see if there's any type of win from the dealer angle.

For us, it will most definitely fit as a lead source. We already sell our new vehicles at invoice and we have a tuned up velocity strategy for our used cars.

It was just a matter of time before lead vendors started to push into Canada.

I'm all for transparency and improved customer experience but I feel the Unhaggle marketing has to evolve for the site as a whole to be successful... like refining the warning when a customer clicks yes to the "do you have a trade". It has a tone of "OK this is how we're going to make sure we eff the dealer".

I'm excited to watch if it becomes a player.

Middle Management is Killing your Sales

Great Post Joe... You're completely spot on.  I remember way back in the day when my Sales Manager at my first internet job would say "Don't show me an e-mail, show me a customer.. then I'll give you a price."  I would just bypass him and give out prices because I was more savvy than he was in the DMS and wasn't going to leave customers hanging because of his ignorance. Man, that guy was terrible... So glad you wrote this and I hope some GMs and DPs read it!

Middle Management is Killing your Sales

If you worked for one of these specimens and happen to get someone in a whole new world of pain would open up to you too. Your deal is not a priority, the middle manager pays no attention to your attempts to explain all that's been discussed with the customer prior. He doesn't nod with agreement, he doesn't tell you good job, he doesn't even look at you when he tells you to go present a pencil which reflects none of it and then, as if it is a code word to dismiss you, he yells, "next!"
Another middle manager tells you to tuck in your shirt on your way out.
And 20 minutes later you hear, "why did you let them leave? Go get em' back"

Middle Management is Killing your Sales

WTG Joe! Great info,  I am passing this to my Dealer! 

IMO, we got the cart before the horse.  From my seat, we're spending $$$$ to train the reps to make more sales, but many managers are NOT leveraging the training, they're stuck in a rut, stuck in their comfortable place (they don't like change).  

Cash spent on Manager Training will have 1000x more ROI than sales rep training.  AND! when it comes time to train reps on new sales techniques, the newly trained managers should be far more effective at helping their players work the new techniques!

Joe, your article has been very helpful to me.  This has been bothering me for months and it looks like you've got the key I'm looking for!  I wrote a Forum post on this

The Black Hole in Sales Training
Question.Who's training the managers to be leaders?

Thnx again!

DealerRater Offers PrivateBuy in Association with CarWoo!



DealerRater® Launches PrivateBuy™ in Association with CarWoo!

Waltham, Mass. – DealerRater®, the nation's premier car dealer review website, today announced the launch of DealerRater PrivateBuy™ in association with CarWoo!, the exclusive online marketplace for car buyers and sellers where buyers remain anonymous.  PrivateBuy will help DealerRater consumer members find the best market prices online while avoiding dealers that do not value quality customer service.  Car buyers visiting the DealerRater site and reviewing dealer ratings, will be presented the opportunity to use CarWoo! through DealerRater PrivateBuy.

“Purchasing a car is a complex process, said Tommy McClung, CEO of CarWoo!  “By teaming with DealerRater on PrivateBuy and including its dealer reviews into our dealer ratings and our unique car buying process, car buyers will enjoy a superb car buying experience that is predicated on total transparency and great customer service.”

Through DealerRater PrivateBuy, dealers participating in the CarWoo! MarketPlace will be notified on behalf of the consumer and will present multiple offers for the consumer to evaluate and compare, while the auto consumer remains anonymous throughout the entire negotiation process.   In addition, DealerRater’s 460,000 dealer reviews will be incorporated into the car buying experience to supplement the reviews generated by CarWoo! customers, enabling consumers to evaluate and select dealers as part of the process.

“We are thrilled to partner with CarWoo! to provide the DealerRater user base with the comprehensive tools they need for a quality, well-informed online car buying experience,” said Chip Grueter, president of DealerRater.  “Car buyers deserve a great experience when working with dealerships, and by integrating DealerRater reviews into this unique online car buying process, auto consumers can rely on PrivateBuy to find the best car deal online and determine, in advance, what dealerships are committed to quality customer service.”

About CarWoo!
CarWoo!, as seen on The Today Show, CNN Money and other leading national media outlets, is the only true online marketplace for car buyers and sellers.  In the CarWoo! marketplace buyers remain anonymous, get great market prices, save a ton of time and dealers are ensured buyers who purchase within 3.5 days 80% of the time.  It was founded in 2008 by serial entrepreneurs, Tommy McClung, Erik Landerholm and Michael Young. With early funding by Y Combinator, CarWoo! is based in Burlingame, CA and is now funded by Blumberg Capital, Comcast Interactive Capital and Interwest Partners. Find us on Facebook at Carwoo and on Twitter at twitter.com/carwoo.

vAuto introduces Provision

vAuto-300x134.jpg

VAUTO DELIVERS USED VEHICLE BREAKTHROUGHS FOR DEALERS 

(Oak Brook, IL) November 11, 2011 – vAuto announces the release today of Provision, a powerful used vehicle inventory management engine that will eliminate the pain of finding used vehicles and optimizing inventories for profitability for auto dealers.

“This is a business intelligence break-through for the automotive industry, made possible through our alliance with AutoTrader.com and Manheim,” says Dale Pollak, vAuto founder. “Provision brings game-changing insights and tools to help dealers efficiently and effectively know what vehicles to stock, what to pay and where to find them—all with a real-time, precision approach.”

The Provision engine is based on the three “W’s” of astute used vehicle management:

What cars should I stock? Provision starts with a dealership’s own strategy, using its targets for used vehicle inventory value, age, turn rates and gross profits as foundational parameters. Next, Provision applies a seven-point, market supply/demand-based diagnostic test to all available used vehicles. The diagnostic measures indexes like “Demand” and “Interest,” which distill real-time clickstream data from AutoTrader.com, an industry first.

“Dealers haven’t seen this data before, and Provision ensures it’s front and center for their vehicle sourcing and decision-making process,” Pollak says.

Provision sifts this market intelligence to find and recommend the “right” vehicles for a dealership, down to equipment and trim—even if a store lacks history with a particular make or model. The Provision report card assigns an A-F letter grade to individual vehicles to help dealers make the “pursue or pass” decision.

What should I pay? For vehicles that make the grade, Provision applies an age-old axiom: “you make your money when you acquire a unit.” With this in mind, Provision recommends a wholesale acquisition price for each potential vehicle based on:  a) where the vehicle needs to be priced to assure the maximum and most immediate Internet response; b) reconditioning/other expenses needed to retail the unit; and c) a dealer’s gross profit goal. Provision also flexes to meet individual dealer preferences, allowing them to create “what if” scenarios such as, “If I pay $X for a vehicle, what retail price should I ask to make $Y in gross and sell in Z number of days.”

“Some dealers call this ‘dialing for dollars’ and I heartily agree,” Pollak says.

Where can I get the car? Provision answers this question by going straight to the industry’s top wholesale vehicle sources. The Provision engine links with the industry’s top auction outlets and lets dealers quickly drill down to run lists and lanes for the vehicles they want—another industry first. Provision allows dealers to set up automated proxy bids and/or buy outright with the system’s “click-to-purchase” functionality. Provision will also ease “get it home” logistics, with the eventual addition of automatic transport scheduling with dealer-approved providers for maximum acquisition efficiency.

“Provision goes a long way to eliminating the ongoing pain of used vehicle sourcing and management challenges at dealerships,” Pollak says. “We’ve built a bridge between the top retail (AutoTrader.com) and wholesale marketplaces and made it easy to cross.”

Consolidation = Collaboration = Innovation

The release of Provision is the first vAuto major product launch since the company’s acquisition a year ago by AutoTrader.com.

“When we acquired vAuto just over a year ago, it was with the promise that we’d leverage the strengths of AutoTrader.com and its family of companies to benefit dealers,” says Chip Perry, AutoTrader.com CEO.

“Provision brings AutoTrader.com, Manheim and vAuto to the same table,” Perry says. “It’s a partial fulfillment of our initial promise. I say ‘partial’ because there is more innovation and dealer benefits to come.”

“We’re excited to further our commitment to dealers and other wholesale customers through Manheim’s collaboration with vAuto and AutoTrader.com on the Provision engine,” says Sandy Schwartz, Manheim president.

“It’s a perfect blend of our people and respective market intelligence, technologies and resources to create a win-win for everyone,” Schwartz says. “Provision will be a transformative force for the industry.”
For Pollak, the Provision release is particularly profound. “I put my company, people and reputation on the line with the decision to sell to AutoTrader.com,” Pollak says. “I’m excited about the synergies we’ve created and delighted that 11-11-11 will forever mark a new beginning for the automotive industry.”

About vAuto

Headquartered in the Chicago suburb of Oak Brook, IL, vAuto also maintains a research and development center in Austin, TX. vAuto’s innovative “Live Market View” technology allows dealers to manage their used-vehicle inventories based on actual supply-and-demand for their specific market. Today, more than 3,500 dealerships across the country use vAuto’s pricing, appraisal, stocking and merchandising systems. Dale Pollak, vAuto’s founder, is the author of two books featuring best practices and strategies for the used car department, Velocity: From the Front Line to the Bottom Line and Velocity 2.0: Paint, Pixels & Profitability. vAuto is a wholly owned subsidiary of AutoTrader.com. Additional information about vAuto is available at www.vauto.com.

About AutoTrader.com

Atlanta-based AutoTrader.com, created in 1997, is the Internet's ultimate automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a robust suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet. AutoTrader.com continues to grow key business metrics, including revenue, profitability and site traffic. Today, AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to review descriptions, photos and videos of vehicles for sale; research and compare vehicles; review pricing and specials; and read auto-related content like buying and selling tips and editorial coverage of major auto shows and automotive trends. AutoTrader.com operates two other auto marketing brands, AutoTraderClassics.com and AutoTraderLatino.com. AutoTrader.com also owns used vehicle management software company vAuto, Kelley Blue Book (Kbb.com), HomeNet Automotive, a leading provider of online inventory management and merchandising solutions for the automotive retail industry and VinSolutions, a leading provider of end-to-end solution platforms for dealers.  AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

About Manheim

Manheim is the world’s leading provider of vehicle remarketing services. Through its 118 worldwide wholesale operating locations, Manheim impacts every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis. Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and online offerings. Manheim.com receives nearly 900,000 visits each week. Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company. For more information, please visit www.manheim.com.

 

Media Contacts:

Lance Helgeson

vAuto

Phone: +1.708.613.5816

E-mail: lhelgeson@vauto.com

Google Enters Into The Automotive Lead Business

Google was at 2010 NADA mining for the next Big Thing in Internet Marketing as it relates to Automotive.  I attended the Google Auto conference (via live web cast) when they discussed research they had been doing as a result.

A very interesting conversation I had with Google after 2010 NADA had them term projects Auto Buyer Consultants submitted to them upon request after speaking at NADA, - as one of Google's Biz Development Directors termed it "...social media for auto retail".

Although Google is a BIG name online, they haven't been able to get any product to rival their search success.  And, the entire Google Auto team was made up of female execs (primarily with little hands-on auto retail experience) at the time of the conference.  I found this a distinct irony, and very possibly a red flag about their understanding of the segment.

One thing about Automotive Internet Marketing I have found, is there are plenty of marketers from other segments (or, from no segment at all) who attempt to delve into the space.  Among the likes of these, very few have been as successful as the Brian Pasch's of the world at garnering a loyal following.

As a pioneer in the Internet Sales, Business Development and Auto Internet Marketing space, I shared with Google the same thing I have shared with industry pro's since 2004 at NADA - "The Future is an Amusement Park".  Auto Retail Future is a virtual space that will support virtual communities of consumers online.  Auto Retail Past was a physical space, and a sales delivery channel developed to support physical communities of consumers before the emergence of the World Wide Web.

Allow me to venture to guess that Google's bet on Automotive Marketing will falter badly unless they really invest in the hands-on experience of professionals successfully retailing autos via the web each day.  We are still dealing with the Internet as an adolescent, as far as the age of online auto retailing goes, and almost no adolescent I have ever met has all the answers.

To that point, I am very reluctant to believe Google can successfully diagnose where auto retail is going online.  It will be like Graphic Designers building a Roller Coaster.  The picture may seem perfect, but the engineering almost certainly shall prove lacking.

Finally, about two weeks after arriving back from NADA in February when I had the conversation with Google about their interest in the auto retail segment, I reneged when asked form more information about my Virtual Dealership model "implementation plans and revenue models".  They sent me an NDA right away.  Google can't steal the knowledge necessary to understand the intricacies of "the handshake" necessary to power this industry.

"Auto Retail Future is an Amusement Park", and it will feature a deliberate movement from 'on the parkway' to 'on the Internet' in the entire scheme of things.  But, it will also surface as much more experiential point of sale on the local level.  That being said, I would tend to agree that Facebook is much more positioned for a significant run at successfully leveraging the shift.

Google Enters Into The Automotive Lead Business

Jeff
I did write about in after NADA in February this year but never saw another more come up of the program until this week with Automotive News.  I tried a few searches in Southern California  and couldn't trigger the ads, so if you can get a search phrase to work, that would be great, and send me a screenshot.

Google Enters Into The Automotive Lead Business

I'll see if I can dig up a screenshot, but it was enacted for select keywords and keyword phrases.  It was rolled out on a very small scale "to test the waters" similar to used/new car images in product-feed-based PPC ads were for a blink, (Standard for small retail items like cameras, etc...) however autos were later dis-allowed.  But I know of a few dealers who were privy to this at Lexus and there was some uneasiness.  Plus, didn't you post something similar to this back in Feb? Specifically referencing a 2010 Automotive News Story http://bit.ly/tiAMbt  
The bigger story is Facebook's new push into autos and the platform they are going to be rolling out for automotive retailers.

Filter