- Oct 28, 2012
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- Chris K
I am amazed it's this difficult for the program that's supposed to deliver emails, to actually deliver emails.
I am amazed it's this difficult for the program that's supposed to deliver emails, to actually deliver emails.
Hello All,
I am with DealerSocket Support we would like to apologize for any confusion you may have had in updating spf records of your dealership domains. Below is information to help clear up and resolve the matter described in this forum.
DealerSocket's domain (dealersocket.com) is used for emails sent by campaigns and by dealership representatives in DealerSocket CRM. When email was first developed there wasn’t much inherent security. There was nothing stopping someone from sending an email and making it look like it came from tcook@apple.com or mary.barra@gm.com. This is called spoofing and can lead to problems. One of the ways to get around this is Sender Policy Framework, or SPF for short. SPF allows the owner of a domain to authorize specific IP’s, domains, or vendors to use their domain on their behalf. This protects your domain and reputation from malicious actors. Any email server that sends emails using your domain name, whether it’s DealerSocket, Google, SendGrid, MailChimp or others will need your authorization using SPF.
A good webpage of the basics to spf is https://support.dnsimple.com/articles/spf-record/
Please contact your IT department and have a technical representative add DealerSocket’s mail servers to your SPF record. If you have multiple domains, such as a separate domain for each franchise, then this will need to be repeated for each domain. When you edit your SPF record you will need to add ‘include:_spf.dealersocket.com’. We have many IP’s that are used to send email and these IP’s can change over time. So adding our ‘a’ or ‘ip4’ records will not work in the long term.
https://my.dealersocket.com/help/AdminToolsHelp/Dealership_Domain_Validation.htm
Here are a few valid examples:
v=spf1 v=spf1 include:spf0.dealershipname.com include:_spf.google.com include:_spf.dealersocket.com -all
This record authorizes any IP’s found under spf0.dealershipname.com, _spf.google.com, and _spf.dealersocket.com to send emails using your domain name.
v=spf1 include:_spf.dealersocket.com -all
This is an example of what a record should look like if you do not authorize anyone else to send on your behalf. It authorizes all IP’s found under _spf.dealersocket.com to send emails using your domain name.
We often see dealers have trouble getting the syntax correct when updating their SPF record. There are various online tools that can help you confirm that everything is setup correctly. One such tool is https://mxtoolbox.com/spf.aspx or https://vamsoft.com/support/tools/spf-policy-tester. We recommend adding one of our IP’s into the checker so that you not only check the syntax, but also that we are authorized to send on your behalf. We have many mail server IP’s, but you can use 192.41.47.228 as a test.
If you need any additional help please contact us at 949-900-0300 extension 3 or shoot us an email at Support@dealersocket.com
Not sure why @Alexander Lau marked this one "Too Old School" - SPF records is the standard for this sort of sender validation.
These steps are required for almost any CRM/email sending service. If they don't have a setup like this, expect deliverability to suffer.
email SHOULD NOT be sent through a third party email server using the domain of another. It's just bad practice -- period!