I spent 8 years in the dealership before stepping outside to offer services to dealers. I have learned majority of what I know now from people like yourselves that are willing to speak with me and grow a relationship and share ideas. I am very passionate so I return the favor much like a did yesterday with an older gentlemen in the sticks of NC. I am getting to my point I just wanted to lay a foundation.
I call many dealership and learn so much that I couldn't possibly share it all on a forum. I learn patients for sure but there are a couple things that I want to share.
1) Every call, email, chat is an opportunity. Every contact at your dry cleaners, drive through, car wash, etc... is an opportunity
2) Either you are too busy or too slow but too busy and can't afford it doesn't work
unless you are busy and not selling cars. Thats a you problem!
3) When vendors call don't blow them off...tell them the truth. I did the same thing and I am sorry to all those vendors that I did this to. I recently apologized to one of my old reps and told her I was getting paid back lol.
4) Not a lot of dealers network between each other....I think this is a great tool. This site opens doors that were not available to me in 1999. Ask your reps who you could call at other dealers that are successful and willing to speak.
5) I kind of understand the fact that you are to busy for more business but smarter is always better than harder. I hear I am too busy for more leads all the time....If you were successful you would say..."how will this improve my ROI and cut down on my work load?"
6) Call me next week? REALLY? After all of the times you guys get blown off and fight to keep them at your dealership you use a lot of the same stuff on vendors. lol this is my favorite. I hear...we can't afford it, call me next week, let me think it over, etc...sound familiar? Maybe if you hear it and can't overcome it, it is because you yourself believe those are valid objections.
Just some thoughts out there....Have a great day and be blessed!
I call many dealership and learn so much that I couldn't possibly share it all on a forum. I learn patients for sure but there are a couple things that I want to share.
1) Every call, email, chat is an opportunity. Every contact at your dry cleaners, drive through, car wash, etc... is an opportunity
2) Either you are too busy or too slow but too busy and can't afford it doesn't work
unless you are busy and not selling cars. Thats a you problem!3) When vendors call don't blow them off...tell them the truth. I did the same thing and I am sorry to all those vendors that I did this to. I recently apologized to one of my old reps and told her I was getting paid back lol.
4) Not a lot of dealers network between each other....I think this is a great tool. This site opens doors that were not available to me in 1999. Ask your reps who you could call at other dealers that are successful and willing to speak.
5) I kind of understand the fact that you are to busy for more business but smarter is always better than harder. I hear I am too busy for more leads all the time....If you were successful you would say..."how will this improve my ROI and cut down on my work load?"
6) Call me next week? REALLY? After all of the times you guys get blown off and fight to keep them at your dealership you use a lot of the same stuff on vendors. lol this is my favorite. I hear...we can't afford it, call me next week, let me think it over, etc...sound familiar? Maybe if you hear it and can't overcome it, it is because you yourself believe those are valid objections.
Just some thoughts out there....Have a great day and be blessed!
