Uncle Joe's Makeover Diary 2.0

[joe.pistell]

11 years later, I'm back in my happy place, back in the Lab building DISC stuff!
https://aimgroup.com/2022/08/30/pistell-resigns-as-cars-com-head-of-marketplace/

Stop by for strategy talks, prototypes and updates digging for new ways to sell MORE iron. In the spirit of the original Diary*, PLEASE challenge me and ask questions. It almost always stimulates new thoughts for me

*Uncle Joe's Diary 1.0 https://forum.dealerrefresh.com/threads/uncle-joes-make-over-diary.1683/

 

[craigh]

Subscribing for updates.
Looking forward to this - not enough people are stepping back and taking a fresh look at things anymore.

 

[joe.pistell]

My lab work will be focused on a chevy point owned and managed by some dear friends.

Job #1, before anything starts, CREATE GA BENCHMARKS.
No one does GA for auto better than @George Nenni. I'll be subscribing and my son & I will be devouring all-things-nenni

 

[Ryan Everson]

@Alex Snyder how do you feel about the Capital One button cannibalizing leads from your FRIKINTech thingy?

 

[joe.pistell]

@Alex Snyder how do you feel about the Capital One button cannibalizing leads from your FRIKINTech thingy?

COMMUNISTS!​

 

[Alex Snyder]

@Alex Snyder how do you feel about the Capital One button cannibalizing leads from your FRIKINTech thingy?

COMMUNISTS!​

Joe

@Ryan Everson, I think Capital One is hiding from its competition and using boots on the street + this product to enable it. As a business practice, it is smart on their part, but it is a terrible consumer experience. It is anti-transparency all because they don't want to publish rates. Just another fancy lead form that bleeds dealership website visitors away from the dealership. Too many dealers have fallen for this without regarding the customer experience.

I think dealers should choose an obvious online path for the customer that does not conflict with what they will experience in the showroom. FRIKINtech goes through a lot of effort to make sure payments a customer sees are repeatable by sales managers, regardless of who the lender is (we have access to over 1,400 lenders, by the way).

When it comes to Capital One, I don't lose any sleep over them. Where FRIKINtech is headed is a vastly different direction than competing over real estate on a dealer's website. Our website component is a bonus for dealers on top of all the ways we can engage their shoppers now! Things have changed in the last two years

 

[joe.pistell]

in the spirit of free-flowing brain dumps... I admire Shop Used Cars Online - Texas Direct Auto SRP filtering. Very 'seller-buyer' friendly.

 

[joe.pistell]

@Ryan Everson You're in the lab building new stuff too! How 'bout you starting up a DR thread?

 

[joe.pistell]

Texas Direct SRP filters I like:


We all know how smart this is AND how vendors have overlooked this is.



#FrikkenGenius




So simple, ck out the URL https://www.texasdirectauto.com/cars?price=15704-26000 AutoTrader did this yrs back.
@Alex Snyder tells me a new F&I law will kill this simple UX

 

[joe.pistell]

https://www.wardsauto.com/dealers/if-car-s-star-say-so-creative-inventory-listings
"If a Car’s a Star, Say So in Creative Inventory Listings..."