FRIKINtech How much is a bad phone-up game costing your dealership?

[CassieCrampton]

Did you know the average dealership has gone from an average sales team of 17.4 people to 11.3 people? That's drastic and I know you're feeling it! No wonder it is hard to answer the phone and leads.

We've crunched the numbers on what a bad phone-up game can cost and laid it all out for you in a 6 series blog.

• Part 1: The real cost of unanswered calls
• Part 2: Leads that never get into the CRM
• Part 3: On hold and transfer hell
• Part 4: Not asking for the appointment

Coming next week:

• Part 5: Lack of follow-up
• Part 6: How to quickly fix it

Spoiler alert: The combination of all of these things can cost over $100,000 in potential profit each month.

 

[CassieCrampton]

Did you know the average dealership has gone from an average sales team of 17.4 people to 11.3 people? That's drastic and I know you're feeling it! No wonder it is hard to answer the phone and leads.

We've crunched the numbers on what a bad phone-up game can cost and laid it all out for you in a 6 series blog.

• Part 1: The real cost of unanswered calls
• Part 2: Leads that never get into the CRM
• Part 3: On hold and transfer hell
• Part 4: Not asking for the appointment

Coming next week:

• Part 5: Lack of follow-up
• Part 6: How to quickly fix it

Spoiler alert: The combination of all of these things can cost over $100,000 in potential profit each month.

Part 5 just dropped. Go check out the tally for how much profit loss you're potentially up to! Phone Up Game Part 5: Lack of Follow-up | FRIKINtech

Be sure to check out Part 6 later this week - How to QUICKLY fix the problem!

 

[TaylerCake]

It's true that a bad phone-up game can really impact a dealership's performance, both in terms of customer satisfaction and potential sales. We've all been there, right?

 

[CassieCrampton]

It's true that a bad phone-up game can really impact a dealership's performance, both in terms of customer satisfaction and potential sales. We've all been there, right?

Speaking from past experience, yes, I can agree we've all been there. The problem is too many dealers stick their heads in the sand pretending it's not that big of a problem. Sounds like you've been there before. What steps did you take to fix it?

 

[Dealersolutions]

The fact is, if potential buyers have been in contact with a dealership, generally that's a telltale sign there's varying degrees of interest. Dealerships are usually preoccupied with a range of different responsibilities. What happens is if buyers do not find the dealership to be responsive, they're very likely to connect with a different vendor. Most probably a close competitor. If hot leads are regularly slipping through the cracks, outsourcing your followup process can massively reduce this failure to close interested buyers. More importantly, outsourcing followups is a zero risk strategy with the capacity to considerably improve profitability. My name is Bill. The company I work for offers teams of BDCs specifically trained to help dealerships increase their showroom visits, test drives and ultimately optimize your dealership's followup processes. Our teams of BDCs are trained to followup, qualify and schedule appointments on behalf of our clients. This allows dealerships to plug the holes in their sales process preventing interested buyers from slipping through the cracks. My direct line is 6507694790. Feel free to reach out. I'd be happy to walk you through how we can help you significantly maximize potential sales. When you run the numbers, failure to effectively followup with buyers is severely costing many dealerships.