- Apr 7, 2009
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- Joe
Winning The Battle to Sell More Cars, happens one VIN at a time...
#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell
- Thread starter Jeff Kershner
- Start date
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- Tags
- refreshfriday
- Apr 7, 2009
- 4,463
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- Joe
Dealer PSA: Audit your used VDPs ASAP.
IDEA: For your next sales meeting, pick your oldest VINs. Print and hand every rep one window sticker and a highlighter. Tell them to go to the VDP and highlight EVERY missing feature on the window sticker. Pay them $1 for each one and a reward for the most missing features.
Brace yourselves, it's going to be ugly. GOOD NEWS: If you fix this your competitors are asleep.
IDEA: For your next sales meeting, pick your oldest VINs. Print and hand every rep one window sticker and a highlighter. Tell them to go to the VDP and highlight EVERY missing feature on the window sticker. Pay them $1 for each one and a reward for the most missing features.
Brace yourselves, it's going to be ugly. GOOD NEWS: If you fix this your competitors are asleep.
- Apr 7, 2009
- 4,463
- 1,961
- Awards
- 10
- First Name
- Joe
IDEA part 2: Give me 5 of your oldest VINs and I'll produce you a HOT OPTIONS list for those cars.
Example: $75,000 M6
Dealers VDP Click Here
Printable VDP --HOT OPTIONS-- Audit Sheet CLICK HERE
5 Packages, over 50 lines of HOT OPTIONs
(many not seen on dealer's VDP) sample:
Convenience
- Active Cruise Control with Stop & Go
- Cruise control with steering wheel mounted controls
- Power liftgate rear cargo door
- Keyfob remote engine start
- Front wireless smart device charging
- BMW Intelligent Personal Assistant virtual assistant
- BMW Gesture Control vehicle feature gesture control
- Drive Recorder 360 degree traffic cameras
Safety and Security
- City Collision Mitigation pedestrian impact prevention
- Rear mounted camera
- Lane Keeping Assistant with side collision avoidance
- Active Blind Spot Detection
- Head-up display
- Brake assist system
- Speed Limit Info traffic sign recognition
- Evasion Aid evasion assist system
- Surround View w/3D View aerial view camera
- Automatic brake hold
- Gage cluster display size: 12.30
- Front mounted camera
