Active SRP/VDP CTA vs the usual?

[A Kappler]

Experimenting with Gubagoo as a replacement for a couple CTAs on our site. We’ve been using Gubagoo for several years and I am hell bent on a more active CTA vs the usual mundane “get price”, “check availability” etc.. and moving towards “let’s chat”, “text us now” etc.. which Gubagoo has been great with installing for us.

Any thoughts? Active CTA vs Static CTA?

 

[Carsten]

Where would these CTAs show up?
on the vdc or vdp?

 

[A Kappler]

They’re on both the SRP and VDP of
our website. I deployed this beginning of this month. I am testing it however if anyone has had success with specific verbiage of a CTA that is currently doing this or specific failures doing this I would appreciate the feedback.

 

[joe.pistell]

I am testing it however if anyone has had success with specific verbiage of a CTA that is currently doing this or specific failures doing this I would appreciate the feedback.

AK, I am a merchandising specialist.
Being creative needs ways to juice up your imagination:

Imagine you put a booth in the middle of your lot, shoppers are milling about your lot, your sales reps can't assist shoppers until the shoppers come to the booth and declare they want help. You need to place a sign on the booth to attract the shoppers.​

• Shopper's on your site and your lot are identical.
• The booth sign and the website CTA are identical.

Shoppers have a job to do. So do your reps. Shoppers want reps to answer questions that they can't answer (so the shopper can complete their mission).

What words will you place on this sign?
IDEAS:
Questions? We're here to help.
Questions? We've got Answers.
Questions? Fast Information, Free & Easy.

 

[ryan.leslie]

BAD IDEAS:
"When can you come in?"
"Your presence is your leverage!"

 

[Bill Hoerr]

Experimenting with Gubagoo as a replacement for a couple CTAs on our site. We’ve been using Gubagoo for several years and I am hell bent on a more active CTA vs the usual mundane “get price”, “check availability” etc.. and moving towards “let’s chat”, “text us now” etc.. which Gubagoo has been great with installing for us.

Any thoughts? Active CTA vs Static CTA?

We used the usual suspects for a while on SRP/VDPs:
"Get Best Price" "Explore Payment Options" "Check Availability" etc., and then tested more conversational CTAs like "Ask A Question" and "I'm Interested" once we got our DR and chat integrated.

We saw that the majority of shoppers engaged with "Explore Payment Options" more than "Ask a Question" or "I'm Interested." However, the engagement with "Ask A Question" or "I'm Interested" was higher than the previous "Check Availability" CTA. So we stuck with the following:

"Explore Payment Options" - > Routes customers straight into DR process configuring pricing in chat
"Ask A Question" - > Routes customers to sales to answer questions in chat
"Value Trade-In" -> Routes customers to our trade tool in chat

 

[A Kappler]

We used the usual suspects for a while on SRP/VDPs:
"Get Best Price" "Explore Payment Options" "Check Availability" etc., and then tested more conversational CTAs like "Ask A Question" and "I'm Interested" once we got our DR and chat integrated.

We saw that the majority of shoppers engaged with "Explore Payment Options" more than "Ask a Question" or "I'm Interested." However, the engagement with "Ask A Question" or "I'm Interested" was higher than the previous "Check Availability" CTA. So we stuck with the following:

"Explore Payment Options" - > Routes customers straight into DR process configuring pricing in chat
"Ask A Question" - > Routes customers to sales to answer questions in chat
"Value Trade-In" -> Routes customers to our trade tool in chat

Thanks Bill.. we do have both CTAs for D.R via Roadster / Payment Options & Start Buying Process... Although I do like a good old fashioned "form fill" conversion I feel like a buyer is looking for more instant gratification.

 

[Rdpatrick]

Either way is going to come down to how your staff handles the "leads". I've seen stores go both ways with varying degrees of success so it just depends on your market. If your team is able to respond to chats right away and convert them then that's great. If you're going to rely on one of the managed chat auto-response systems then you're probably no better off than form-fills. Customers just want their questions answered with a timely and relevant response.

 

[A Kappler]

Either way is going to come down to how your staff handles the "leads". I've seen stores go both ways with varying degrees of success so it just depends on your market. If your team is able to respond to chats right away and convert them then that's great. If you're going to rely on one of the managed chat auto-response systems then you're probably no better off than form-fills. Customers just want their questions answered with a timely and relevant response.

I agree 100%, after hours chat transcripts are showing me a fairly engaged customer but needs improving. Thanks for the reply.

 

[BillVaughnKMC]

I agree 100%, after hours chat transcripts are showing me a fairly engaged customer but needs improving. Thanks for the reply.

Are you managing the chats on these or are you having Gubagoo handle them?