"The Process" video

Jeff Kershner · Jul 26, 2008

If you have ever worked with dealer advertising and marketing, you will enjoy this video!

For anyone that has ever had to deal with Honda DMA compliance. You'll love this little cartoon put together by an anonymous cartoonist.

http://www.dealerrefresh.com/photos/uncategorized/2008/07/28/hondacompliance.jpg

Frank Davis · Jul 26, 2008

That one really hits home

Lao Shi · Jul 27, 2008

Reminds me of a number of presentations I have seen over the years.

Andy Warner · Jul 27, 2008

This is hilarious and spot on.

Unfortunately, the client thinks too much, too many times, what they want instead of seeking customer motivators.

Your successful dealerships are embracing the "voice of the customer" much more and addressing their needs. Heck, those dealerships enabling the consumer to purchase on their terms are obviously leading the automotive internet marketplace.

Alex Snyder (blog) · Jul 28, 2008

That's funny and so true.

Gilbert Chavez · Jul 29, 2008

Jeff,

That is the best one I have seen in a long time.

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"The Process" video

Jeff Kershner

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Frank Davis

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Lao Shi

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Andy Warner

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Alex Snyder (blog)

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Gilbert Chavez

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