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buyers study

  1. Jeff Kershner

    2025 Cox Automotive Car Buyer Journey Study: Report Summary 2025

    Key findings from the latest 2025 Cox Automotive Car Buyer Journey Study (released January 2026): 1. Satisfaction With the Car-Buying Experience Reaches New Highs Overall satisfaction continued to improve, with 71% of buyers highly satisfied and 76% of new-vehicle buyers at an all-time high...