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claude

  1. douglaskarr

    Stop Chasing Ghosts: Why AI "Audits" Are a Waste of Dealer Resources

    Not a week goes by without a dealership reaching out that asked ChatGPT to "audit" their site, providing us with a list of imaginary problems. We look at the pasted results, then we look at our dashboards, and the AI is just flat-out wrong—claiming inventory is missing, filters don't work, or...