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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
"How are you tracking pricing decisions at the desk — is anyone doing this systematically?"
One thing that keeps coming up from the dealers is "Gross Variance". The DMS shows the final number but not the decisions that got there — manager overrides, competitive matches, loyalty discounts...
