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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Genuine question for the GMs and dealer principals here — when was the last time you looked at your override rate?
Not your close rate. Not your front-end gross average. Your override rate—the percentage of deals where the selling price was changed from the original pencil before the deal was...
"How are you tracking pricing decisions at the desk — is anyone doing this systematically?"
One thing that keeps coming up from the dealers is "Gross Variance". The DMS shows the final number but not the decisions that got there — manager overrides, competitive matches, loyalty discounts...