refreshfriday

  1. Jeff Kershner

    #RefreshFriday The FUTURE of Phone Calls | Hunter Swift of STELLA Automotive AI

    Are you tired of having phone calls with people? Yeah, I agree those speaking bags of flesh are highly over-rated. It is time to get rid of those Homo sapiens and make way for the machines!!! Long-live the Matrix, Terminators, and Hal. I am JK. Well, yes and no. There really is a way to...
  2. Jeff Kershner

    #RefreshFriday CRYPTO! ..and why should a dealer consider using it? | Ben Hadley

    :yell: It's RefreshFriday | @BenHadley has his hands in just about everything and one of those things is how dealers can easily accept cryptocurrency as a payment form for vehicle purchases, down-payments, service & parts, etc. We are going to spend most of this show talking about WHY. Why...
  3. Jeff Kershner

    #RefreshFriday JUST DON’T SCREW IT UP in 2022! | Steve Stauning

    Just don't screw it up! This is the key to a good customer experience in 2022 for dealers. Who knew it was so easy? Steve Stauning has been consulting dealers for over a decade and has a perspective to share with us on how best to handle a customer in this crazy market. Check out Steve's...
  4. Jeff Kershner

    #RefreshFriday What Is CARS.com Building? | Joe Chura & Bill Liatsis

    :yell: It's RefreshFriday -- Alex Vetter and the team at CARS have been making BIG MOVES the last few months with the acquisitions of CreditIQ and Accu-Trade, so we're bringing on Joe Chura and Bill Liatsis for the pre-NADA inside scoop on what they're building for dealers over there. We'll...
  5. Jeff Kershner

    #RefreshFriday Google is about to Change Inventory Listings | Spencer Beckstead

    Did you even know Google was beta testing a new way to show inventory on the results page with a handful of very large dealer groups? Spencer Beckstead has been working with Google on this beta through his ties at the Larry H. Miller Group. He is here to inform us on what it will probably look...
  6. Jeff Kershner

    #RefreshFriday What’s Wrong with Vendors? | Brent Wees and Bill Playford

    What’s wrong with Vendors? Philosophizing on deep thoughts and a few laughs are on the agenda with Brent Wees and Bill Playford. When we were talking about the main theme of the show, Bill offered this: “When I sit through demo after demo, all these questions run through my head. A fresh...
  7. Jeff Kershner

    #RefreshFriday “SEoh-no-you didnt” in 2022 | Eric Miltsch of DTW

    ’Ole primadonna @Eric Miltsch of Dealer Teamwork has forced us to change the go-live time for the 1ST TIME in DealerRefresh history. Please note this will be the one time we ever go live before 1:00 PM. Eric's an SEO nut, and one of the most informative in the industry, so we asked him to bring...
  8. Jeff Kershner

    #RefreshFriday One of the Godfathers of the car Biz | Rusty West of Market Scan

    We are kicking off 2022 with one of the Godfathers of the car biz: Rusty West. Rusty has been leading our industry so long there are hieroglyphics about him. And he’s going he’s going to outlast all of us!Market Scan is responsible for producing over 200 MILLION payments every FRIGGIN day for...
  9. Jeff Kershner

    #RefreshFriday Pandemic of Positivity into 2022 | David Long

    The best way to end 2021 is on a positive note, and who better to do that than the founder of “Pandemic of Positivity.” David Long isn’t just the Executive GM of Hansel Auto Group, he’s a man with a fantastic story we plan to dive into. Alex and I are excited to host David along with the help...
  10. Jeff Kershner

    #RefreshFriday Customer Perspectives & Expectations in 2022 | Carol Marshall & Ted Rubin

    As the year winds down we wanted to talk to ActivEngage about their thoughts on who dealers want to be in 2022. They speak to, and on behalf of, a lot of dealers! Customer perspective has shifted and we’d like to know how AE has helped dealers pivot to meet their expectations. Carol is the...
  11. Jeff Kershner

    #RefreshFriday Real Payments in Your Ads, What Happens? | Jon Berna

    What happens when you put real payments in your ads? Driven Data has been comparing consumer engagement differences when ads have real payments instead of pricing. Yes, you can assume real payments do better, but do you know how much better? Join us LIVE on Facebook, LinkedIn, or YouTube...
  12. Jeff Kershner

    #RefreshFriday The October 2021 Auto Biz News | DealerRefresh

    It is a new month and time to catch-up on the news again! Yup, you can bet this will be some good old-fashioned biassed, hand-selected, and opinionated stuff. That’s what the news is right! EVs have been a big topic in Automotive News and we are going to heavily focus on the problems with...
  13. Jeff Kershner

    #RefreshFriday Lead & Metrics & Selling Used Cars | Jasen Rice

    Jasen says he’s been doing Internet Sales for over 20 years and it never occurred to him to tie all the performance metrics back to inventory levels. As soon as he said that, we thought…Duuuuuuh …. and then gave ourselves the facepalms because we didn’t think of it either. So that’s what...
  14. Jeff Kershner

    #RefreshFriday Digital Dealer 2021 Rundown | Kevin Frye

    Digital Dealer 2021 Vegas just wrapped, and Kevin has dropped his bi-annual review on DealerRefresh.com of the event. If you were there with Kevin, you should check that out to make sure the incriminating photo of you isn’t up. As an added bonus, Kevin is going to give a rundown on Digital...
  15. Jeff Kershner

    #RefreshFriday The October 2021 Auto Biz News | DealerRefresh

    DON'T MISS IT! Catch up on the latest automotive industry news and hear our opinions. Just a few of the topics we plan to hit: Chip suppliers have their own issues Imports stuck at port EV production and trying to sell them The first feedback on Tekion has come in Texting as a first response...
  16. Jeff Kershner

    #RefreshFriday No Longer Loyalty in Automotive? | Jason Stum & Brian Miller of Dealer Inspire

    There is no Loyalty in Automotive… But there could be!It is not about CSI Scores. It is about the actions the customer takes. We’re going to learn about how to market for this. @Jason Stum returns to RefreshFriday from the Dealer Inspire world with newcomer, There is no Loyalty in Automotive...
  17. Jeff Kershner

    #RefreshFriday Facebook In The House! | Bob Lanham

    Facebook is in the house! We noticed Bob Lanham commenting on some RefreshFriday episodes and thought it would be a good idea to learn a bit more about Facebook Ads. Alex and I use them at our businesses and for DealerRefresh, but we are not sure if we’re using them as well as we could. I...
  18. Jeff Kershner

    #RefreshFriday The September 2021 Auto Biz News | DealerRefresh

    September 2021 Auto Biz News from DealerRefresh Our first ever news Vidcast on RefreshFriday! Bring your comments to this one folks as @Jeff Kershner and @Alex Snyder get interactive with every topic discussed. Fair ends subscription Rumors of layoffs JM&A + DealerPolicy + Darwin and what...
  19. Jeff Kershner

    #RefreshFriday Is SEM Still Worth It? | Brian Pasch - BPE Research

    Despite the wide adoption of Google Ads, dealers are still unclear on how to measure its effectiveness. :banghead: What is SEM worth these days? @brianpasch, founder of PCG Companies, shares the findings from his latest research on Google Ads | Paid Search. He promises some shocking outcomes...
  20. Jeff Kershner

    #RefreshFriday Dealer DATA on FULL DISPLAY - A call for SECURITY!! | Jon Berna & Ryan Moore

    Dealer Data on full display - A call for SECURITY!! @jon.berna and Ryan Moore have been collecting dealer data and some cool insights for years. We call Berna the “D.R. Truth” because of it, and we’re stoked he is going to let his Chief Technology Officer out of the development cave to show...
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