- Dec 2, 2009
- 1,044
- 716
- Awards
- 9
- First Name
- John
Got another one… A recent customer response to our initial email correspondence, to the tune of:
Received your quotes, but none seem to be the vehicle I seek. Please send your best price for X color exterior with Y color interior, and the car has to be equipped – exactly – with A, B, C, D & E. I have already received 4 other quotes and am looking for the best price. I will buy next week. Oh – don’t forget to include a copy of the window sticker.
Ugh.
Now keep in mind, that after receiving an E-Lead with nothing more than a Year, Make, and Model (no trim, equipment preferences, etc.), within 20 minutes we priced and emailed 3 new units and a CPO unit. And of course, they don’t answer the phone…
Double Ugh.
Wouldn’t you just love to do this, just once??
Dear Customers,
I’m sending this note to you and every other customer in the area in an effort to find the Best Customer.
If price is the most-important thing to you, please do not reply. I work hard to support my family, and I will work hard for you too and provide an excellent experience at a fair, competitive price. But please don’t expect any effort from me when you need help if I have to beat Out-Of-Town Motors’ price by $500 just for the honor of selling you a car. I’ll pass.
I’ve been in the business for many years, and have learned how to tell when a customer is lying: his lips are moving. So please be prepared to be open and honest with me. When I’m holding $100 over invoice and you tell me that Out-of-Town Motors is beating me by $1000 (even!), I know you’re full of crap – makes it harder to do a good job for you.
Remember the Golden Rule? How about treating me the way you want to be treated. Or take one from my playbook: treat others the way you’d like them to treat your Mother. Here’s a secret: you ALWAYS catch more flies with honey – want me to bend over backward for you? Go out of your way to be nice. And just because you are behind your keyboard’s ‘electronic shield’ doesn’t mean that you are free to be a complete jerk. Please see above.
Your trade is in average condition. There is nothing special about your trade (“highway†miles aren’t supposed to count??). Anything is only worth what someone else will pay you for it. None of this is “insulting,†they are just numbers. And yes, we really do need to see the trade in-person to commit to a trade-in value.
These aren’t toasters. This is a big deal!! You do need to come-in to the dealership. Do you have any idea how many customers actually buy that exact unit from their initial inquiry? Not to mention you’re considering 5 different models – you’re not going to thoroughly test them? Good luck in two months when you bought the right “deal†instead of the right “vehicle.†(How good was that deal now that you hate what you’re driving??)
I get paid by commission. It is NOT OK to work with me for a couple hours, then return on my day-off and buy the car from another salesperson. You work hard too – how much do you do for free?
It’s going to take longer than 10 minutes to sign your paperwork. Please don’t fidget and fret like a 5-year-old doing the pee-pee dance. See “toaster†reference above.
This is how I make my living – please tell your friends what a good job I did for you! Most people only open their mouths to complain. I’ll even pay you a Bird-Dog to send me referrals. And please keep my card in your car – I will help you with whatever you need over the coming years, and hopefully you’ll want to buy one of my products from me again.
If you can handle the above conditions, I want YOU to be my customer. Please send me a picture so I will recognize you when you walk in the door. Can’t wait to meet you!
Sincerely,
Pro Salesperson
Received your quotes, but none seem to be the vehicle I seek. Please send your best price for X color exterior with Y color interior, and the car has to be equipped – exactly – with A, B, C, D & E. I have already received 4 other quotes and am looking for the best price. I will buy next week. Oh – don’t forget to include a copy of the window sticker.
Ugh.
Now keep in mind, that after receiving an E-Lead with nothing more than a Year, Make, and Model (no trim, equipment preferences, etc.), within 20 minutes we priced and emailed 3 new units and a CPO unit. And of course, they don’t answer the phone…
Double Ugh.
Wouldn’t you just love to do this, just once??
Dear Customers,
I’m sending this note to you and every other customer in the area in an effort to find the Best Customer.
If price is the most-important thing to you, please do not reply. I work hard to support my family, and I will work hard for you too and provide an excellent experience at a fair, competitive price. But please don’t expect any effort from me when you need help if I have to beat Out-Of-Town Motors’ price by $500 just for the honor of selling you a car. I’ll pass.
I’ve been in the business for many years, and have learned how to tell when a customer is lying: his lips are moving. So please be prepared to be open and honest with me. When I’m holding $100 over invoice and you tell me that Out-of-Town Motors is beating me by $1000 (even!), I know you’re full of crap – makes it harder to do a good job for you.
Remember the Golden Rule? How about treating me the way you want to be treated. Or take one from my playbook: treat others the way you’d like them to treat your Mother. Here’s a secret: you ALWAYS catch more flies with honey – want me to bend over backward for you? Go out of your way to be nice. And just because you are behind your keyboard’s ‘electronic shield’ doesn’t mean that you are free to be a complete jerk. Please see above.
Your trade is in average condition. There is nothing special about your trade (“highway†miles aren’t supposed to count??). Anything is only worth what someone else will pay you for it. None of this is “insulting,†they are just numbers. And yes, we really do need to see the trade in-person to commit to a trade-in value.
These aren’t toasters. This is a big deal!! You do need to come-in to the dealership. Do you have any idea how many customers actually buy that exact unit from their initial inquiry? Not to mention you’re considering 5 different models – you’re not going to thoroughly test them? Good luck in two months when you bought the right “deal†instead of the right “vehicle.†(How good was that deal now that you hate what you’re driving??)
I get paid by commission. It is NOT OK to work with me for a couple hours, then return on my day-off and buy the car from another salesperson. You work hard too – how much do you do for free?
It’s going to take longer than 10 minutes to sign your paperwork. Please don’t fidget and fret like a 5-year-old doing the pee-pee dance. See “toaster†reference above.
This is how I make my living – please tell your friends what a good job I did for you! Most people only open their mouths to complain. I’ll even pay you a Bird-Dog to send me referrals. And please keep my card in your car – I will help you with whatever you need over the coming years, and hopefully you’ll want to buy one of my products from me again.
If you can handle the above conditions, I want YOU to be my customer. Please send me a picture so I will recognize you when you walk in the door. Can’t wait to meet you!
Sincerely,
Pro Salesperson
