Anyone Have Experience with the SEO offered by OEM Website companies?

[Jeff Kershner]

Better off doing nothing to your website at all than paying them for this service.

May even end up worse after the fact.

They recycle content..change a few city names, and you pay for them to correct basic page and meta data that they should have gotten right in the first place.

I’d be surprised if they even got into google search console in anything they do..

I'll second this and also agree with @Cameron Anchondo 's comments.

These SEO services LOVE to show you the increase in traffic but most of it isn't relevant/local traffic that's ever going to patron your dealership. I believe most of the SEO a dealership needs anymore can be simply done in-house. IMO - Get your relevant geo-targeted keywords on page, maybe a few targeted content posts here and there to keep things fresh - but it's near impossible to compete with all the other sites that have the money and resources to squeeze you out of the rankings. Instead, place your efforts into reviews, social and mapping efforts.

 

[MarcyMMDealerAdvocates]

Even though I ranked DDC #2 for CDJR website vendors, I'd rank them near dead last for SEO.

You might be lucky for them to spend 30 minutes a month on your site - and you'll get a report saying they updated one page title, three meta descriptions, and created one citation listing for you on some obscure no-follow site.

100% agree with Ryan and the rest of the opinions below. We actually do REAL SEO and DDC and for the most part all of the website provider's SEO, as well as many other companies - is completely ineffective and a total ripoff. Super annoying that it ends up giving SEO a bad name when there is so much value in well done SEO!

 

[ideveroux]

One of my locations recently signed up for DDC SEO.

Was wondering if anyone had experience with the SEO these companies offer.

Are they any good and worth it or am I better off doing it in house?

Kody, reach out to Customer Scout. We have used them for several years and they are awesome. we lost a lot of organic rankings when we switched website providers in December and couln't migrate the thousands of pages of content to new company. Let me know if you need contact info but you can google them

 

[Greg_Gifford]

Kody, I've been talking about SEO at automotive conferences for over a decade, and I speak all over the world at SEO conferences teaching other marketers what to do... Happy to hop on a call with you and help you sort out what's important and walk you through the pros and cons of doing SEO in-house vs. outsourcing to a vendor (and even help you sort out which vendors you should work with) - let me know if you want to chat!

 

[Brad Burlingham]

We also have been super underwhelmed with their SEO. And a ton of turnover in our reps. we have cancelled at two stores and soon cancelling the rest

 

[TimCross]

That is a real challenge nowadays to find a dependable SEO agency and not some lazy guys who say a lot but do near nothing. Ryan is completely right. No wonder that there are a lot of people dissatisfied with DDC SEO.

 

[Baron Ringler]

Agreed. Vendor SEO from companies like DDC, a) the overall expertise isn't there because that is not their sole focus and, b) they are banking on the notion that most dealers are too wrapped up in the convenience of a one-stop-shop for all the different website related tools.

Even though I ranked DDC #2 for CDJR website vendors, I'd rank them near dead last for SEO.

You might be lucky for them to spend 30 minutes a month on your site - and you'll get a report saying they updated one page title, three meta descriptions, and created one citation listing for you on some obscure no-follow site.