Are you VIN-aware?

[Jeff Kershner]

This will be the new Buzz Word for 21-22. Betcha!!

VIN-aware

How VIN-aware of you?
What percentage of your inventory are you VIN-aware of?
What’s your VIN-aware score?

I can hear and see it already.

“The objective of a VIN-aware campaign is to sell a car as quickly as possible and for the greatest gross profit.”

Sucks - the URL isn’t available.

 

[Neal Gann]

Hey Jeff, we’ll take that bet. As the VIN-aware experts, we own the URL and trademark. Happy to discuss the price - haha!

 

[Jeff Kershner]

I've overheard the term being used here and there and figured it may become the next buzzword everyone starts using. I had no idea it was associated with a product or service. The URL/webpage was blank - so I wasn't sure.

BTW - what's up stranger?

 

[Neal Gann]

We couldn't be more excited that you think VIN-aware will become a buzzword. We need to catch up soon. I hope all is well with you and the family.

 

[Jeff Kershner]

Ut oh - what did I get myself into?

 

[Richard Secor]

Can we get a definition of what is meant by "Vin-Aware"?

 

[Neal Gann]

“VIN-awareness” is the concept that every VIN requires a uniquely tailored budget, channel mix, and pricing strategy based on the most profitable outcome for that unit. The goal of a VIN-aware campaign is not only to sell a car, but to sell it as quickly as possible and for the greatest gross profit.