- May 1, 2006
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- 2,442
- Awards
- 12
- First Name
- Alex
We generally have kept 200-250 cars on the ground while I've been around, Cash for Clunkers and the Pontiac closeout notwithstanding. I've been shooting solo for all of that, generally about six to eight cars soup to nuts (shot, feature collection, processed, watermarked, uploaded, rearranged, pushed live) per day barring any diversions.
Post processing (downloading the NEFs, splitting into events, tweaking, exporting from iPhoto, watermarking in FastStone Photo Resizer, zipping up for eBiz) is 30-45 minutes total, most of which is made up in not having to obsess over every single detail in the camera. (Or not having to reshoot the Denali with ebony seats we did today, where my trainee went the Spinal Tap route--none more black--with the interior shots.)
One rooftop, one service department, one detail department, one process....makes sense now. We have one corporate process that gets disrupted by 10 different service departments, 7 different detail departments, over 7 different rooftops - each with different used car managers, lot attendants and some philosophical-cultural variances toward how business is done. With our beast, it is more about getting all the people running in the same direction than the actual simplicities of getting a car front-line ready. With our beast, third-party photo vendors don't last long. We have to staff that position.