When they do tweet about a dealer my guess is it will be either a complaint, or an opportunity, or both. Our friend, Steve Stauning has a great post about a twitter experience with Delta Airlines here: What Every Business Can Learn from the Social Media Efforts of @Delta. Basically Delta failed in the real world, Steve tweeted about it, their Social team picked up on the complaint and Delta was able to address the issue immediately back in the real world.
Could this be the BEST $30 bucks your dealership ever spends?
- Thread starter ed.brooks
- Start date
Mind you, our group is made of six stores and nine brands (plus pre-owned, plus a couple of oddities like Pontiac). To keep life simple, I monitor on just "Jim Hudson" tweets.
Since 3/1/12 through now (early 3/12/12), five tweets worldwide (that aren't private) have mentioned the phrase "Jim Hudson". Of those:
1 was a person linking to the IMDB page of someone named Jim Hudson
2 were by Jim Hudson employees at other stores
2 were by customers in other stores' service departments (both positive).
That's a small sample, but my verdict: Quite possibly.
- Apr 6, 2009
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- Mitch
For a dealership an extra set of eyeballs that cares, for $30, seems like a no brainer. Set it up, wait for calls, if you get none, turn it off in 3 months and eat the $90. What if you get a bunch of calls and there's actually someone out there who cares enough to say something? In the "twittershere" (to use a terrible description) it's been my experience, that if you can be present and respond as though you care, there is almost no faster way to turn someone around and impress them. Whats the value of wowing your customers? Harvard Business Review is tons smarter than me... The Value in Wowing Your Customers - Fred Reichheld - Harvard Business Review
- Apr 6, 2009
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- Mitch
I can say with confidence that Twitter is not going away anytime soon.
If you've yet to use it as a communication tool, do yourself a favor and try it out.. use advanced twitter search and do something fun like set the search to 30 miles around your market and look for a word like "birthday", then wish people a happy birthday and see what happens.
If you can see the result of what caring enough to find people on their birthday, then showing it (in a real, caring, un-creepy way) then maybe it would bring to light how it would be $30 well spent. The catch is to actually give a shit... if you're not on the bus, then please dismiss this idea too.
You can't always be looking at Twitter searches just to watch your back, especially not for the time it would take to make up $30 worth of your or my time. We all give a shit about our stores and dealer reputation A LOT, I'm surprised how dismissed the idea was, maybe the title just had too much sizzle.
If you've yet to use it as a communication tool, do yourself a favor and try it out.. use advanced twitter search and do something fun like set the search to 30 miles around your market and look for a word like "birthday", then wish people a happy birthday and see what happens.
If you can see the result of what caring enough to find people on their birthday, then showing it (in a real, caring, un-creepy way) then maybe it would bring to light how it would be $30 well spent. The catch is to actually give a shit... if you're not on the bus, then please dismiss this idea too.
You can't always be looking at Twitter searches just to watch your back, especially not for the time it would take to make up $30 worth of your or my time. We all give a shit about our stores and dealer reputation A LOT, I'm surprised how dismissed the idea was, maybe the title just had too much sizzle.
- Dec 30, 2009
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- Yago
I can say with confidence that Twitter is not going away anytime soon.
If you've yet to use it as a communication tool, do yourself a favor and try it out.. use advanced twitter search and do something fun like set the search to 30 miles around your market and look for a word like "birthday", then wish people a happy birthday and see what happens.
If you can see the result of what caring enough to find people on their birthday, then showing it (in a real, caring, un-creepy way) then maybe it would bring to light how it would be $30 well spent. The catch is to actually give a shit... if you're not on the bus, then please dismiss this idea too.
You can't always be looking at Twitter searches just to watch your back, especially not for the time it would take to make up $30 worth of your or my time. We all give a shit about our stores and dealer reputation A LOT, I'm surprised how dismissed the idea was, maybe the title just had too much sizzle.
Twitter will not go away, but it may reshape into something else than a useful tool for the auto industry.
We have seen it before with other tools/websites/etc that looked irreplaceable.
What I found interesting in doing some research is that there are many other communities that use these tools to exchange information. For example I read (I think it was Wired magazine) that twitter is widely used now to monitor world wide epidemic outbreaks and to exchange information between labs about patient results in a viral fight.
- May 1, 2005
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- Jeff
I don't see Twitter going away. I might be a little biased since I personally spend more time on twitter than what I do on facebook.
I personally wouldn't spend $30 for a service like this BUT I can see how this could make sense for some dealers and smaller business. I would potentially sell a service like this in order to get my foot in the door for an upsell.
Too. Much. Sizzle. But I like sizzle! A title without sizzle would be like poutine without gravy!...I'm surprised how dismissed the idea was, maybe the title just had too much sizzle.
